Country Marketing Manager, Whatnot

• Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
• You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Desirable

• As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between
• You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content
• Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
• Identify and pursue PR and influencer opportunities in the local market across categories
• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives