Senior Partner Marketing Manager, Contentful
$171-190k
+ Stock Options
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
$171-190k
+ Stock Options
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- This role requires an experienced marketing leader that is adept at crafting go-to-market (GTM) messaging and excels at framing partner solutions and integrations
- This person should be a self starter with a knack for driving global team collaboration, has an ability to execute global and regional marketing plans independently, and is skilled at engaging/collaborating with relevant stakeholders across function and geography
- 7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc
- A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs
- Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team
- Experience in standing up regional initiatives that scale to global teams or programs
- Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging
- Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget
- A self-starter who has a strong work ethic and can manage multiple tasks and priorities
- A team player, and know how to get multiple departments to play well together towards the same end goal
- Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can’t wait for the sun to rise for other stakeholders
- A passionate individual with a knack for solving problems and building/delivering solutions, and you’re OK with taking risks (and learning from failure)
- An entrepreneur at heart. You’re flexible and can thrive in environments that don’t have defined processes and you’re excited to help, build, launch -- and market -- minimum viable products (it’s a startup after all!)
- Humble, but your colleagues would say that you’re a game-changer and an “A player”
- A generally curious person and you love to listen and learn
- Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful’s technology
What the job involves
- We are looking for an experienced Senior Partner Marketing Manager to help disrupt the legacy CMS industry, as we enter an ambitious new phase of growth
- Reporting to the Global Head of Partner Marketing, you will be responsible for developing partner focused marketing plans, programs and strategies focused on measurable outcomes with key digital agencies, systems integrators (SIs), and technology platforms in EMEA and North America regions
- Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships teammembers to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets
- Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials
- Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors
- Event Planning, Execution and Follow up: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerhips, sales, and BDRs on event lead follow up plans, routing, and messaging
- Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI
- Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results
- Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging, up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice
- Strategic Communications: Plan and implement multichannel communications internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content and share best practices
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $335.7m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company HQ
Denver, Colorado, United States
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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