Social Media and Community Lead, Blue Light Card
+ Company bonus scheme
1-2 days a week in office (Holborn, London)
Scaling tech business offering market leading benefits
Job no longer available
Scaling tech business offering market leading benefits
201-500 employees
Job no longer available
+ Company bonus scheme
1-2 days a week in office (Holborn, London)
201-500 employees
Company mission
To become to destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Significant experience in social media strategy and community management, with a proven track record of managing large, engaged communities
- Experience working within marketplace, e-commerce or affiliate industries would be ideal
- A deep understanding of community dynamics and engagement strategies that foster long-term member loyalty, advocacy, and retention
- Strong background in digital marketing and social media management, with expertise in platforms such as Facebook, Instagram, X, LinkedIn, Reddit, TikTok etc
- Content strategy and creation experience across blogs, email newsletters, social media, video, and member-driven content
- Solid understanding of PR and communications, driving positive media coverage for community-driven initiatives
- Data-driven decision-making skills, with knowledge of reporting frameworks to measure impact, and the ability to transform insights into actionable business outcomes (e.g. increased revenue, renewals, or customer lifetime value)
- People management experience and ability to hire and develop a growing team
What the job involves
- We have an exciting opportunity for an experienced Senior Community Manager to join our growing Brand & Communications team withing Marketing
- Community is at the heart of our business, and you'll be responsible for our end-to-end community management, leveraging insights to inform our wider strategy and campaigns
- Our Marketing team is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways
- We don’t just promote – we inspire, engage, and build lasting relationships and memories
- Develop and execute a community engagement strategy that drives member engagement, advocacy, and loyalty while creating additional revenue-generating touchpoints
- Build and roll out an integrated operational strategy to connect community engagement efforts with key marketing and business outcomes
- Manage and grow both online and offline community platforms, including social media, forums, events, and other touchpoints where members interact
- Incorporate PR-driven opportunities that highlight community successes, milestones, or member stories to enhance brand perception externally
- Launch grassroots initiatives such as regional member events and local partnerships
- Develop and execute a comprehensive activity calendar across all community forums
- Champion community management internally and work cross-functionally with PR, marketing, and product teams to integrate community insights and initiatives
- Hire, coach, and develop a high-performing community team
- Implement and leverage community management platforms (e.g. social listening tools) to streamline engagement, track sentiment, and foster deeper online and offline connections
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days annual leave plus public holidays
- Buy and sell holiday scheme
- Hybrid working
- Additional day off for your birthday
- Great social events e.g. Christmas party, family fun day, summer party
- Modern office space (games area, book club, free drinks/snacks)
- Free onsite parking
- Company bonus scheme
- Group pension plan
- Life assurance (4 x salary)
- Competitive salaries inclusive of the "Blue Light Card Living Wage"
- Enhanced maternity, paternity, sick pay
- Colleague referral scheme
- Learning & development opportunities
- Blue Light Card annual "Shining Star Awards"
- Private medical insurance
- Health cash plan
- Colleague assistance programme
- Mental health first aiders & awareness sessions
- Onsite gym (free HIIT & stretch classes)
- 5-a-side football
- Your own Blue Light Card and exclusive access to thousands of discounts
Articles
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE operating advisor, board member, and investor. His career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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