Global Digital Marketing Manager, Livanova
Epilepsy
More information about location
Global medical technology company
Job no longer available
Global medical technology company
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To provide hope for patients and their families through innovative medical technologies, delivering life-changing improvements for both the Head and Heart.
Role
Who you are
- Experience in working in both back and front ends of digital marketing
- Expertise in multichannel marketing, digital lead generation, digital optimisation
- Enjoys operating at a granular technical detail, as well as wider project management
- Dynamic & problem-solving attitude
- Aptitude for data interpretation & strong research capabilities
- Analytical decision-making / critical thinking
- Communication and presentation skills
- Teamwork & network abilities
- Work independently & have ownership of activities
- Creativity
- Fluent in English (must)
- Digital/Marketing/IT| degree level qualification
- Relevant experience in Digital/Marketing
- Adept at front end technical digital including CRO, SEO, UX, analytics
- Comfortable managing and configuring platforms at technical level
- Experience building and managing websites
- Excellent research, analytical, and data interpretation skills
- Excellent written and verbal communication skills
- Strong organizational and time-management skills
- Ability to communicate complex information in an easy-to-understand format
- Able to work independently and take ownership and responsibility
- Flexible to promptly respond to business needs
- Good team player with customer-focused mind-set
What the job involves
- This position will focus on the management and optimisation of digital marketing platforms and initiatives across the fully customer lifecycle that support the Neuromodulation business unit growth strategies
- This role includes management of existing martech platforms, building and deploying new digital solutions and optimisation of digital campaigns – all under limited direction
- The Global Digital Marketing Manager (Epilepsy) will leverage their strong technical and data management skills to analyse campaigns, generate insights, and work closely with the brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities as well as address obstacles and issues, refine digital tactics and goals as needed with responsiveness and a can-do attitude
- You have a data-driven mindset allowing you to easily troubleshoot and resolve platform issues, as well as manage platform integrations to enable robust omni-channel digital toolkits
- Meanwhile, your strong digital marketing expertise in CRO, UX, CMS management and marketing automation will bring a tech-savvy and innovative skillset enabling you to build and deploy technical solutions that improve the customer experience and improve commercial performance
- The position has a global remit with a scope of activities spanning across both our HCP and patient audiences
- Analyse existing campaign data to generate meaningful insights
- Work closely with brand marketing and leadership teams to propose innovative enhancements to increase campaign performance
- Support brand teams by building and deploying key digital/technical tools and tactics
- Support the development of governance processes to ensure standardised platform usage and maximise data integrity
- Manage and administer customer facing digital platforms and related integrations including: web CMS, marketing automation, eLearning, web analytics, BI dashboards
- Identify/share best pratice, as well as support and facilitate digital training workshops to raise digital IQ across the business
- Manage global paid media budget and allocate across priority markets to generate maximum conversions
- Ensure robust analytics frameworks are in place, including developing and enhancing BI dashboards, across full customer lifecycle
- Collaborate with external partners (incl. agency) and cross-functional stakeholders (incl. Sales, IT, Privacy)
- Participate in and actively manage planning initiatives as they relate to the annual strategic plan, and the commercial operating plan
- Work closely with the rest of the Marketing team to inform & develop marketing strategies
- Establish strong relationships across a matric organization with a goal of becoming point of contact for digital support requests
- Manage the timely delivery of projects and digital solutions to internal stakeholders in line with commercial operating plan
- Manage budget effectively for key responsible projects
- Personal ethics consist with LivaNova values and culture, championing the Ethics and Compliance culture
- Work daily with a high level of integrity and promote a diverse and inclusive workplace culture in both people and thought leadership that is consistent with LivaNova values
- Key Performance Indicators / Measures of success
- Critical role impacting the strategy execution of the Epilepsy division
- Key driver in strategic & financial objectives
Our take
LivaNova creates advanced medical devices and treatments in areas like cardiopulmonary care and neuromodulation, helping both patients and healthcare professionals worldwide. With its diverse range of products and a presence in over 100 countries, it is a leader in this field, striving to improve the lives of those who need it most.
Officially founded in 2015, the company's history actually stretches back to the founding of Sorin Biomedica in 1956. LivaNova was founded from the merging of Sorin with Cyberonics, which is how it came to be at the forefront of innovation in both cardiovascular disease and neuromodulation.
One of the company's breakthrough treatments is for obstructive sleep apnea (OSA), a condition where breathing stops and starts during sleep. Its device, the aura6000, earned FDA approval in 2026. This opens up the opportunity for LivaNova to become a major competitor in the sleep apnea market, positioning it for exciting growth in an expanding field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Paddington, London, UK
Leadership
Vladimir Makatsaria
(CEO)Previously spent over 27 years at Johnson & Johnson, while there they served in various roles, including Company Group Chairman of Ethicon Global Business, Chairman of China, and Global Integration Leader among other roles.
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