Product Marketing Director, Miro
$204.8-307.2k
2-5 days a week in office
Visual workspace for innovation
Job no longer available
Visual workspace for innovation
1001+ employees
Job no longer available
$204.8-307.2k
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- Experience: 6+ years in B2B product marketing (2+ in senior roles); ideally with a background working as a Product Manager or Engineer, or experience in marketing to these audiences and knowing them deeply. Multi-product enterprise PMM experience is also preferred
- Domain expertise: Strong understanding of product/software development lifecycles, engineering processes, and industry standards. Experience marketing to technical decision-makers
- Skills: T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
What the job involves
- We’re seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miro’s solutions targeting Engineering, Product and Design teams
- This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product, Field sales, and Marketing
- The ideal candidate understands product development workflows, and how to market to technical buyers, such Engineering leaders
- You’ll have deep product marketing expertise, and excel at cross-functional leadership
- Drive the go to market strategy, positioning, packaging and value proposition for Miro’s solutions targeting Engineering, Product and Design teams
- Synthesize customer feedback, industry insights, and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering, product and design community
- Develop compelling messaging, enablement materials, demos, competitive insights, thought leadership content, and nurture customer success stories to fuel field engagement, marketing campaigns and events
- Drive market research, competitive analysis, and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
- Build relationships with customers, analysts, influencers and thought leaders in the community and customer base to help evangelize Miro
- Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product, engineering and design teams worldwide
- Partner with PMMs, Product leadership and Field leaders on GTM strategy, solution packaging, and value translation, ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
Salary benchmarks
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