Principal Product Marketing Manager, Okta
Auth0, AI
CA$167-251k
OTE
Salary shown applicable to California. OTE for Canada is $150,000—$226,000 USD
Management platform securing resources from cloud to ground
Open for applications
Management platform securing resources from cloud to ground
1001+ employees
Open for applications
CA$167-251k
OTE
Salary shown applicable to California. OTE for Canada is $150,000—$226,000 USD
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred
- Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI enabled products preferred
- AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit)
- Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers
- Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers
- Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value
- Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing
What the job involves
- We’re seeking a Principal Product Marketing Manager with deep technical roots to own GTM for Auth0’s AI portfolio—starting with Auth for GenAI and expanding into future AI-driven products.
- If you’re a product marketer with a computer science or engineering background (or a product manager who has led technical launches), this is a unique opportunity to help define a new category at the intersection of AI, security, and developer experience
- Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation
- Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements
- Lead GTM for emerging products: design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs
- Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers
- Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures
- Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected
- Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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