Director of Marketing, Jericho Security
$100-150k
More information about location
Generative AI for simulated cyberattack
Job no longer available
Generative AI for simulated cyberattack
1-20 employees
Job no longer available
$100-150k
More information about location
1-20 employees
Company mission
To defend the world from the new threats of generative AI cyber attacks.
Role
Who you are
- 3+ years of experience executing marketing strategies at a B2B startup, ideally during a growth phase
- Strong knowledge of customer behavior and how to tailor marketing initiatives to drive conversions and achieve growth goals
- Proven experience measuring campaign performance and making data-driven improvements
- Hands-on experience with digital marketing, content creation, demand generation, and marketing automation tools (e.g., HubSpot)
- Experience with executing large-scale event or conference engagement campaigns
- Preference will be given to candidates in Los Angeles, New York City, and Miami
What the job involves
- As the lead marketer of Jericho Security, you won't just be in the driver's seat – you'll be designing the entire vehicle
- Jericho Security's narrative, its growth trajectory, its very pulse – it's all in your hands
- Navigate our growth terrains, work in tandem with our CEO, and light up the horizon as we gear up for an epic product launch
- Execute Multi-Channel Campaigns: Implement and optimize marketing efforts across email, social media, and more. Focus on identifying which channels perform best for specific customer segments and continuously refine these efforts for maximum engagement
- Create Engaging Content: Write and develop content such as whitepapers, case studies, and blog posts that educate and captivate the audience. Use data and metrics to guide content creation and ensure it's driving meaningful engagement and conversions
- Leverage Marketing Automation: Work hands-on with marketing automation tools to nurture leads, trigger campaigns, and track conversions. Use data to optimize workflows and improve return on investment (ROI)
- Monitor and Optimize Campaigns: Regularly analyze campaign performance using metrics to gauge success. Adjust strategies based on data to ensure content and marketing initiatives are timely, effective, and targeted
- Stay Informed on Industry Trends: Stay immersed in industry trends to ensure that marketing strategies align with the market’s needs. Use this knowledge to inform product positioning and help refine messaging for better resonance with the target audience
- Customer-Centric Focus: Actively listen to customer feedback and understand their needs. Translate these insights into actionable marketing strategies that improve customer engagement and lead to tangible outcomes
- Lead High-Impact Events: Plan, get involved, and execute high-impact events such as virtual webinars, CISO dinners, and industry conferences from inception to completion. You will collaborate with cross-functional teams and external partners to elevate Jericho Security's brand visibility and drive awareness across key markets
Our take
As the rise of artificial intelligence makes for more and more sophisticated cyberattacks, Jericho Security hopes to help businesses become more resilient, and decrease their vulnerability to AI.
It does this with its own generative AI, CyberGPT, that simulates these types of attack so that teams can learn how to prevent serious breaches and create new and better defences.
Its certainly an intriguing concept, and the proposition has earned Jericho an injection of pre-seed funding to the tune of $3 million. This will be used to build out the platform, working with design partners across finance, healthcare, and government sectors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Sep 2023
$0.2m
SEED
Aug 2023
$3m
SEED
Total funding: $3.2m
Company HQ
Civic Center, New York, NY
Leadership
Sage Wohns
(CEO)Former CEO and Founder of Agolo. Was also an Accelerator and Venture Associate with NYC Seed, and Lead Engineer at Rakuten.
Tim Hwang
(Chair of the Board)Also Co-founder and Chair of the Board at Nitra, Ownerific, and Amber. Current CEO and Founder of FiscalNote.
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