Staff Data Analyst, Hootsuite
Marketing & Revenue Analytics, GTM
$112.3-157.3k
For candidates based in Canada, the annual base salary for this role is CAD $100,700 - $141,100
More information about location
Social media management tool
Open for applications
Social media management tool
1001+ employees
Open for applications
$112.3-157.3k
For candidates based in Canada, the annual base salary for this role is CAD $100,700 - $141,100
More information about location
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Strategic GTM Experience: 10+ years in BI/Analytics with the Revenue Ecosystem Acumen to connect the dots between Marketing campaigns, Sales territories, and Customer Success portfolios. You act as a strategic partner, not just support, anticipating needs before they are asked
- Technical & Visualization Mastery: Advanced SQL (Redshift) and dbt skills paired with expert-level Tableau mastery. You are tenacious in overcoming data blockers to build trusted, self-service interfaces
- The “Enterprise” Stack: Deep familiarity with the full go-to-market landscape including Marketing (Marketo, GA4, Ad Tracking platforms, Content Creation Engines, Goal Cast), Sales & CS Platforms (CRM/Salesforce, Gainsight), and Revenue Intelligence (Gong)
- Communication & Influence: An exceptional Storyteller and Diplomat who can present complex insights to diverse stakeholders. You understand that context often comes from conversations, not just queries and can deliver high-level strategic insights without getting lost in the details
- Agile Execution: Experience with Jira to drive structure. You are Agile & Growth-Oriented, adapting quickly to pivots (like our Enterprise strategy) and focusing on solutions rather than fixed mindsets
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- The Staff Data Analyst - Marketing & Revenue Analytics (GTM) acts as the strategic bridge across our entire revenue organization—spanning Marketing, Sales, and the Customer Office
- Unlike traditional analyst roles that focus on a single silo, this position demands a holistic thinker who can trace the data thread from the first marketing click to the renewal contract
- Our business is pivoting to an Enterprise-first strategy, creating a dynamic, high-growth environment
- We need a partner with a Growth Mindset who views complexity as an opportunity to build structure
- In this role, you will move beyond reporting numbers to partner with business leaders, driving actionable insights, optimizing resource deployment, and championing process accountability
- This role supports the data behind business planning, empowering business leaders to make the final calls
- In this role, you will report to the Senior Manager, Analytics
- Strategic Partnership & Dynamic Planning: Partner with business teams on continuous planning cycles (moving beyond just annual AOP). Provide the analytical foundations they need to make informed decisions
- Reverse Funnel Modeling: Collaborate with leadership to calculate the required inputs (MQLs, Opportunities, Demos) needed to hit revenue targets based on conversion rates
- Resource Optimization: Analyze territory balance, account segmentation, and "whitespace" to enable leadership to position the Revenue Team (Sales, AMs, CSMs) for maximum success
- Full Lifecycle Analytics: Assess campaign performance and ROI (beyond vanity metrics), monitor sales funnel health/leakages, and track customer retention/health scores to shift from reactive "save plays" to proactive monitoring
- Activity Intelligence: Leverage tools like Gong to analyze engagement quality and competitor mentions, answering critical questions like: "Are we talking to the right people? Is the sentiment positive?"
- Cross-Functional Data Partnership: Leverage Product Adoption Intelligence to identify "At-Risk" signals and partner with Finance to ensure data aligns for accurate reporting
- Jira Accountability & Structure: Partner with the Senior Manager of Analytics to bring structure to the team's work. You will help manage backlogs and ensure visibility, ensuring we are building the right things at the right time
- Documentation & Best Practices: Partner with the teams on the creation and maintenance of data dictionaries and enablement documentation in Confluence. Partner with the dbt guild to drive best practices and optimize the data warehouse environment
- Perform other related duties as assigned
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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