Brand Advertising Manager, Vanta
$119-140k
+ Equity
More information about location
Automated compliance and security provider
Be an early applicant
Automated compliance and security provider
501-1000 employees
Be an early applicant
$119-140k
+ Equity
More information about location
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- The ideal candidate will have familiarity with and a passion for podcasts, digital newsletters, social media creators, CTV/OTT, virtual events, and out-of-home campaigns — and be keen to test out new brand awareness initiatives
- A metrics-driven mindset is also important, as tracking, reporting, and optimization are daily expectations of this role
- Paid Media Channel Expertise: Understanding and hands-on experience with top-of-funnel paid media channels (e.g., OOH, OTT, podcasts, newsletters, webinars) to effectively drive awareness and pipeline
- B2B SaaS Marketing Experience: Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings
- Cross-Functional Collaboration: Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging
- Data-Driven Mindset: Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI
- Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives
What the job involves
- The Brand Advertising Manager will be responsible for supporting, executing, and optimizing top-of-funnel media for global marketing campaigns to fuel pipeline
- Partnering closely with channel managers, campaign managers, and other x-functional players, this role will ensure strategic alignment of top-of-funnel initiatives while driving experimentation in both evergreen and emerging channels
- This role will have a global focus, supporting initiatives in NAMER and EMEA
- Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline
- Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics
- Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis
- Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts
- Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2025
$150m
SERIES D
Jul 2024
$150m
SERIES C
Total funding: $500.2m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company HQ
Civic Center, San Francisco, CA
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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