Director of Brand & GTM, Salesforce

• * 7–12+ years of experience in brand, marketing, or communications roles, ideally with a mix of tech, innovation and research or deeply technical product experience
• * A strong storyteller who can make cutting-edge AI research accessible to non-technical audiences without dumbing it down
• * Comfortable working in ambiguity — you thrive in fast-moving, early-stage environments and know how to build structure where none exists
• * A proven track record driving brand presence and narrative at major industry events and conferences
• * Expert communication skills and a strong executive presence
• * Experience with social media strategy and content creation for technical brands
• * Excellent written and verbal communication skills; you can write a tweet, a blog post, and an executive keynote narrative with equal fluency
• * Collaborative and low-ego — you build trust with researchers, product managers, and executives alike
• * Passion for AI and a genuine curiosity about how research translates into real-world impact
• * Hands-on creator — comfortable building decks, one-pagers, and narrative documents yourself rather than delegating everything to designers or agencies
• * Proficient with presentation tools and able to produce polished, executive-ready materials independently
• * Fluent with AI tools for content generation, research, and workflow acceleration
• * Experience with content and design collaboration tools for rapid, high-quality output
• * Data-savvy: able to pull and interpret social/content performance metrics and use them to iterate on strategy
• * Familiarity with video and multimedia production workflows — comfortable briefing or directing short-form content for internal and external channels

Desirable

• Salesforce AI Research is at the forefront of building the AI systems powering the next generation of enterprise software. We're looking for a Director of Brand & GTM, AI Research to drive the narrative, and amplify how the world understands our research breakthroughs, our incubation-stage products, and our role at the intersection of AI and the future of work
• This is a high-impact, high-visibility IC role sitting at the intersection of brand, product marketing, and external communications. You'll work closely with research leadership, product teams, and cross-functional partners to tell a compelling story — from the Dreamforce mainstage to media round tables to incubation product launches
• * Drive the narrative strategy for AI Research at Salesforce — its positioning, messaging framework, and voice — in a way that's differentiated both within Salesforce and externally in the AI research community
• * Craft distinct, initiative-level narratives for individual research programs (e.g., foundation models, agents, time series, reasoning) — ensuring each has a clear, compelling story for the right audience
• * Develop and maintain a cohesive external narrative that connects AI Research breakthroughs to Salesforce's product roadmap and customer value
• * Translate complex, technical research into accessible, compelling stories for a range of audiences: customers, developers, media, policymakers, and the general public
• Thought Leadership & Content
• * Drive a robust thought leadership program — including blog posts, whitepapers, op-eds, and speaking content — that establishes Salesforce AI Research voices as authoritative and trusted in the field
• * Collaborate with researchers and executives to develop compelling narratives around incubation projects, published work, and research milestones
• * Oversee and evolve the weekly thought leadership content process, ensuring consistent, high-quality external publishing cadence
• GTM & Product Marketing
• * Lead go-to-market messaging and brand strategy for AI Research incubation projects as they move from pilot to product — including crafting the positioning, naming, and launch storytelling
• * Partner with product and engineering teams to build awareness and excitement around AI Research-powered features landing in core Salesforce products
• * Develop materials that support pilots, enablement, and customer-facing narratives for early-stage initiatives
• Events
• * Own AI Research's presence at flagship Salesforce events (Dreamforce, World Tours, etc.) and external AI/ML conferences — from stage content to booth experience to executive messaging
• * Build and manage an evangelism strategy that showcases AI Research breakthroughs to the right audiences at the right moments
• * Serve as a brand ambassador and strategic partner to AI Research executives presenting externally
• Social Media & Digital Presence
• * Oversee AI Research's social media strategy across LinkedIn, X, and emerging platforms — defining tone, cadence, and content mix
• * Drive the direction of content that engages both technical and business audiences, including paper drops, demo highlights, and researcher spotlights
• * Track performance and iterate rapidly based on engagement data
• Internal Evangelism
• * Own internal communications for AI Research — Slack channels, Tech Talks, and our newsletter — ensuring employees across Salesforce understand and are inspired by what AI Research is building
• * Create consistent internal narratives that connect research work to company priorities and culture
• * Build internal community and awareness around AI Research initiatives, milestones, and launches
• This is a rare opportunity to shape how one of the world's leading enterprise AI research organizations tells its story — at a moment when that story has never mattered more. You'll have the visibility, the executive support, and the creative latitude to build something truly distinctive