Field Marketing Director, dbt Labs
EMEA
+ Equity
Data transformation tools
Be an early applicant
Data transformation tools
201-500 employees
Be an early applicant
+ Equity
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- 10+ years of B2B marketing experience, with at least 5 in field or regional marketing roles for high-growth SaaS or data/analytics companies
- Proven success partnering with sales teams to drive pipeline and revenue, ideally in a PLG and enterprise sales environment
- Strong understanding of the EMEA market — cultural, regional, and regulatory nuances across countries and segments
- Track record of delivering effective demand generation programs using multi-channel approaches
- Experience running events and marketing programs that move deals forward
- Strategic mindset with the ability to operate at both a high-level vision and hands-on execution
- Highly data-driven, comfortable using marketing metrics and KPIs to guide decisions
- Excellent communication, collaboration, and stakeholder management skills
- Experience working in fast-paced, remote-first, global teams
What the job involves
- We are seeking a Marketing Director, EMEA to build and lead our marketing efforts across Europe, the Middle East, and Africa
- This is a critical role supporting our EMEA sales organisation in driving pipeline creation and increasing brand presence in key markets
- This is a people management role leading a small team of marketers
- This person is a critical coordination role between regional marketing, sales leaders, partnerships, sales development representatives, and the US-based marketing organization
- You’ll own pipeline generation as your primary KPI and be expected to travel at least 30% of your time
- Own the EMEA field marketing strategy to drive pipeline growth and across multiple regions and market segments (enterprise, commercial, strategic)
- Partner closely with regional sales leaders to align marketing programs with revenue goals, territory plans, and market dynamics
- Ensure regional campaigns – digital programs, webinars, regional events, customer roundtables, executive dinners, and trade shows – are aligned with global campaigns, key partners in each country, and sales goals
- Partner with our campaigns team to mature account-based marketing (ABM) initiatives to engage key target accounts with tailored content, campaigns, and outreach
- Own regional demand generation goals, track performance, and optimise for pipeline contribution and ROI. Build a culture of trust and accountability that keeps all go-to-market teams working toward shared goals
- Build strong relationships with regional customers, identifying advocates and amplifying success stories through events and campaigns
- Manage regional marketing budget, vendors, and agency partners where necessary
- Provide regular reporting on performance, pipeline influence, and insights from the field
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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