Account Executive, Easol
Location Based Entertainment
$100-240k
More information about location
All-in-one platform for experience businesses
Be an early applicant
All-in-one platform for experience businesses
21-100 employees
Be an early applicant
$100-240k
More information about location
21-100 employees
Company mission
To enable a generation of experience creators to love what they do.
Role
Who you are
- You will have worked with or have good knowledge of the inner workings of the Location Based Entertainment space
- A new business “hunter” with an exemplary track record of being a top 10% player
- You are highly empathetic and have excellent written and verbal communication skills
- You have exceptional listening skills, with the ability to ask the right questions that will address the needs of customers
- You are an entrepreneurial self-starter with a track record of hitting and exceeding goals
- You are resilient and able to bounce back from setbacks quickly while embracing them as a learning experience for the futureYou are passionate about experiences
- You are likely to spend your holidays kitesurfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival
- A basic understanding of e-commerce, web analytics and digital marketing would help you excel in this role
What the job involves
- As an Account Executive (known as Experience Expert at Easol) for Locations Based Entertainment (LBE), you will play a vital role in our growth journey expanding into this market
- Working very closely with our product, marketing and customer success teams, you will be building partnerships with exciting experience creators whilst demonstrating how Easol can supercharge their businesses
- We are gearing up to launch our product in this market which faces similar challenges we’ve seen in other verticals. Currently, we had a large, global reference customer in Location Based Entertainment gone live in the Summer of 2024 who became a case study for this market, along with a series of a events starting in January, leading up to a Showcase launch in April 2025!
- With our LA launch Q1 this year, you’ll be instrumental as one of the first West Coast members to support our market strike activities and directly attract and sign relevant customers at Easol
- In addition to generating your own leads to create a sales pipeline, you will also work closely with the marketing team on our launch campaigns
- Lead the development and execution of the short-term and long-term sales strategy to expand our Location Based Entertainment creator base within the market
- Work autonomously and manage own time to ensure consistent focus on business prioritiesLead on the development of the market’s sales pipeline, ensuring 3x coverage against target at all times
- Manage the full sales cycle from first contact to close, working closely with the Customer Success teams to ensure a smooth handover
- Maintain relationships with key industry stakeholders, managing and maintaining sales referral schemes where required
- Track performance against KPIs, including monthly, quarterly and annual sales goals
- Research and communicate the market’s Product requirements within Easol, working closely with Product and Customer Success teams and constantly anticipating creators’ needs
- Work closely with Marketing (as well as independently) to generate Marketing collateral
- Attend relevant industry events to drive brand awareness and expand our network
- Ensure that our CRM system (HubSpot) is consistently kept up to date
- Develop Easol’s market competitor understanding, creating detailed comparisons and communicating this to other stakeholders (e.g. Product)
Our take
Easol was founded in 2017 by husband and wife team Ben and Lisa Simpson with the intention of becoming the world's first all-in-one SaaS platform for experience commerce. The company aims to bring vital experience commerce tools all into one synchronised place.
Easol empowers entrepreneurs by removing the need to outsource their business to traditional e-commerce platforms, booking platforms or experience marketplaces such as Airbnb. This appeals directly to bosses looking to maintain full ownership of their business, and to streamline the labour-intensive and hands-on booking and tracking processes.
The company is taking advantage of the growing experience market, as more and more businesses are founded to provide the rising demand for unforgettable experiences. After a difficult few years, the experience market is set to boom, and Easol has enjoyed a $30 million funding round in 2024, which will be used to invest in their US presence off the back of opening a hub in New York.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Meaningful work
"Since joining I've seen a constant stream of positive feedback from our creators. Our platform is genuinely saving them time and money and allowing..."
Funding (last 2 of 5 rounds)
Feb 2024
$30m
SERIES A
Apr 2022
$0.1m
GRANT
Total funding: $59.8m
Company benefits
- 25 days of holidays plus public holidays
- Equity
- Gym Membership worth £30
- Headspace membership
- Development & Coaching Budget
- £1,000 Personal Deep Week Budget
- Design your own Setup Budget
- £35 per month mobile phone contribution
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
Ben Simpson
(CEO & Co-Founder)They were the managing director of youth marketing and experience agency Rough Hill. They co-founded Rise Festival in Les 2 Alps and Running Wild, an event promotion organisation.
Lisa Simpson
(Chief Brand Officer & Co-Founder)They obtained a masters from Warwick University. They were a creative project manager at Rough Hill, and worked for Action Aid for over 4 years. They co-found Rise Festival and Easol.
Salary benchmarks
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Diversity, Equity & Inclusion at Easol
Lisa (Simpson)
- There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas!
- Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
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