Senior Growth Marketing Manager, Blockstream

• 5+ years of experience in growth marketing, demand generation, or digital performance roles
• Experience managing and scaling paid campaigns (Google, LinkedIn, Twitter/X, YouTube, native)
• Strong grasp of funnel metrics, analytics platforms, and growth experimentation frameworks
• Fluency in marketing to both self-serve (B2C/developer) and high-touch (enterprise/BD) funnels
• Ability to prioritize ruthlessly, move fast, and ship high-quality campaigns with minimal oversight
• Solid understanding of Bitcoin, fintech, or developer tools or a strong willingness to learn quickly
• Experience marketing Bitcoin or crypto-native products

Desirable

• We are hiring a Sr. Growth Marketing Manager with a growth-first mindset to lead acquisition, funnel optimization, and paid campaign execution across our core products
• This is a high-impact, cross-functional role reporting to the VP of Marketing & Communications and will work closely with business development, product, and engineering
• You’ll be the go-to person for driving revenue and acquisition, backed by strong positioning but defined by outcomes
• Plan, launch, and optimize paid marketing campaigns across Google, LinkedIn, Twitter/X, and other key channels
• Manage A/B testing, landing page optimization, and full-funnel conversion tracking
• Own CAC, ROI, and funnel performance KPIs across multiple product lines
• Support MQL generation and lead qualification
• Build and scale outbound campaigns and retargeting flows to convert developer and institutional interest into action
• Coordinate nurture sequences and onboarding touchpoints for freemium/self-serve flows
• Track campaign performance and report against growth KPIs (acquisition, conversion, retention, CAC, ROAS)
• Conduct market research, trend analysis, and audience segmentation to surface new growth opportunities
• Share learnings with stakeholders and help shape product-market fit