Facebook Social Media Strategist, HolidayPirates
Organic Marketing
€42-50k
International travel company
Be an early applicant
International travel company
101-200 employees
Be an early applicant
€42-50k
101-200 employees
Company mission
To make it easy to find the best travel deals.
Role
Who you are
- 3 or more years of experience with posting and driving organic reach on Facebook
- Ability to lead in a matrix structure without disciplinary responsibilities
- Strong analytical skills - (Google Analytics; Excel, CSV, Lookerstudio)
- Knowledge of known tools for social media is an advantage (Meta Business Suite, Fanpagekarma)
- High Social Media affinity and interest
- Excellent communication skills and a true team player
- Proactive and hands-on attitude, high problem-solving skills
- Very good English skills in written and spoken
What the job involves
- As the world’s favorite travel community, we are growing quickly and always looking for talented, dedicated and highly motivated individuals, as our success depends on our employees' competence, drive and motivation
- Your mission is to command the global direction and keep every ship in all our markets in the Facebook fleet on the same strategy
- Using data and shifting market currents to make sure our organic growth never hits a calm, but keeps sailing fast and true
- Lead Channel Strategy Development
- Define and own the overarching Facebook strategy across all markets, ensuring alignment with the markets
- Translate business objectives into actionable OKR’s and initiatives
- Be on top of the platform trends, new features, and constantly testing new growth hacks/ideas
- Set global channel KPIs with the data and analytics teams; ensure markets are aligned and can check reports correctly
- Translate data insights into channel-level recommendations
- Cross-Market Alignment & Strategic Facilitation
- Act as the central owner of Facebook, establishing guidelines, and best practices
- For consistent execution across markets
- Ensure brand consistency while enabling market-level flexibility
- Serve as the single point of contact for all topics related to Facebook (Bugs, Flagging of content, Contacting support)
- Facilitate regular cross-market meetings to discuss performance, align on upcoming strategic decisions, share performance insights, and discuss platform updates
- Provide strategic reviews on Facebook with market social managers/leads to boost the performance and define next action items (monthly meetings)
- Encourage two-way knowledge sharing between global and market teams, improving scalability
- Provide strategic input into creative and copy direction for campaigns to ensure it supports channel and business objectives
- Evaluate and recommend platform innovations or third-party tools that can enhance channel performance
Application process
- Every great treasure hunt (a.k.a. our hiring process) has a few key steps. We see hiring as a two-way adventure — about you getting to know us just as much as us discovering your potential
- HR Interview – A friendly chat to get to know each other
- Technical Deep Dive – Dive into your skills and experience
- Prove Your Craft – A hands-on challenge to show your magic
- Meet the Crew – Connect with future teammates to check the cultural fit
- The Offer – If all goes well, we’ll raise the sails and send you the invite to join our crew!
Our take
On average, Brits spend 18 nights a year overseas, so it's no surprise that the travel industry is in as high demand as ever. Since its inception in 2011, HolidayPirates has established itself throughout Europe and the United States.
Due to its unparalleled social media audience, boasting 11+ million Facebook fans and 2+ million Instagram followers, HolidayPirates values itself for providing the "best value-for-money travel deals", which rapidly gained the company popularity and a faithful online following.
The company claims to only spend 7% of its marketing budget on traffic, showing how effective its social media strategy has been in generating an organic following. With services delivered in 7 languages and more than 9 million app downloads, the company is also seeing an acceleration of payment transactions, which indicates its continued prominence in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible working hours and fully remote working
- A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
- £100 equipment budget every month on top of our salary to comfortably work from home
- £45 tax free cash card per month
- Maternity leave for up to 52 weeks
- Legendary team and company events like summer parties, Christmas parties and more
- Mental health and relaxation sessions
- Further training budget to use as you choose
- Inspiring mates from all over the world
Company HQ
Mitte, Berlin, Germany
Leadership
Igor Simonow
(Co-Founder)Previously a 2018 cohort member of Entrepreneur First.
Sebastian Kaatz
(Co-Founder & VP of Special Projects and Products)Currently Co-Founder of Travel Pirates Corp, was the VP of Special Projects and Products at Holiday Pirates.
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