Director of Growth Marketing, Future
$165-225k
+ Equity
More information about location
Personalised training plans
Be an early applicant
Personalised training plans
501-1000 employees
Be an early applicant
$165-225k
+ Equity
More information about location
501-1000 employees
Company mission
Creating change through partnership.
Role
Who you are
- 10+ years of experience in growth marketing, with a strong track record in paid performance marketing and lifecycle marketing., with a strong track record in paid performance marketing and lifecycle marketing
- Proven success driving growth for DTC and subscription-based businesses
- Deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, programmatic display, and analytics tools
- Experience with lifecycle marketing platforms (e.g., Iterable) and CRM strategies
- Knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies
- Exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams
- Leadership experience with a track record of building and mentoring high-performing teams
- Passion for fitness, health, or wellness is a big plus!
- Authorization to work in the United States without the need for sponsorship
What the job involves
- Future is seeking a results-driven Director of Growth Marketing to lead our member acquisition efforts
- Reporting to the VP of Marketing, this role is critical to scaling Future’s subscription-based business through paid performance marketing, lifecycle marketing, and product-led growth strategies
- You will oversee a small team of performance marketing channel managers and work with agency partners to execute and optimize campaigns that drive measurable growth
- Additionally, you will collaborate closely with the Finance and Product teams to align on forecasts, budgets, and product initiatives
- Performance Marketing: Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI
- Lifecycle Marketing: Design and implement strategies to improve conversion rates, retention, and customer lifetime value through email, SMS, push notifications, and other channels
- Product-Led Growth: Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives
- Team Leadership: Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns
- Agency and Affiliate Management: Manage relationships with external agencies and oversee affiliate marketing programs, ensuring alignment with Future’s goals and maximizing their contributions to growth
- Cross-Functional Collaboration: Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth
- Data-Driven Decision Making: Analyze campaign and funnel performance data to identify insights and opportunities for improvement. Use data to inform strategies and communicate results to stakeholders
Our take
An increasing number of people are becoming unhealthy as a result of their lifestyle choices or a lack of motivation. Unfortunately not everyone feels like going to the gym. Future offers one-on-one digital training with fitness coaches at home, the gym, or on-the-go. It wants to make sure that people can exercise anywhere, at any time, and that they keep up with a good fitness program.
Future pairs its clients with coaches who create a complete training plan based around the client’s goals and schedule. Each week, they’ll have new guided workouts in the Future app. The company uniques uses technology, such as sending the client an Apple Watch for easy tracking of progress. Its focus is on consumer experience and intimacy, connecting with its users and expressing that it cares about their well-being.
The company faces competition from Centr, Aaptiv, Fitocracy, Sworkit in a global digital fitness market expected to reach $26 billion by 2028. Its 2022 Series C funding will be invested into accelerating its product development efforts whilst pushing to boost its revenue in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
82% employee growth in 12 months
Company
Company benefits
- Join a diverse, passionate & driven team of all backgrounds
- Accelerated growth potential. We rapidly advance team members who have an outsized impact
- Competitive salary & equity packages
- Comprehensive health benefits (medical, dental, vision) to fit your needs
- Wellness & Work From Home subsidies
- Flexible vacation policy
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Rishi Mandal
(CEO & Co-Founder)Former Director of Product at Postmates and Senior Product Manager at Google. Co-founder of Sosh and former CEO. BSc at Stanford in Astro-Physics.
Justin Santamaria
(CTO & Co-Founder)Co-founder and former CTO of Rolo. Former Director of Platforms & Guest Experiences in Airbnb and Senior Engineering Manager at Apple. BSc in Computer Science at Stanford.
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