Director of Growth, Future

• 10+ years of experience in growth marketing, with a strong track record in paid performance marketing and lifecycle marketing., with a strong track record in paid performance marketing and lifecycle marketing
• Proven success driving growth for DTC and subscription-based businesses
• Deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, programmatic display, and analytics tools
• Experience with lifecycle marketing platforms (e.g., Iterable) and CRM strategies
• Knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies
• Exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams
• Leadership experience with a track record of building and mentoring high-performing teams
• Passion for fitness, health, or wellness is a big plus!
• Authorization to work in the United States without the need for sponsorship

• Future is seeking a results-driven Director of Growth Marketing to lead our member acquisition efforts
• Reporting to the VP of Marketing, this role is critical to scaling Future’s subscription-based business through paid performance marketing, lifecycle marketing, and product-led growth strategies
• You will oversee a small team of performance marketing channel managers and work with agency partners to execute and optimize campaigns that drive measurable growth
• Additionally, you will collaborate closely with the Finance and Product teams to align on forecasts, budgets, and product initiatives
• Performance Marketing: Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI
• Lifecycle Marketing: Design and implement strategies to improve conversion rates, retention, and customer lifetime value through email, SMS, push notifications, and other channels
• Product-Led Growth: Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives
• Team Leadership: Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns
• Agency and Affiliate Management: Manage relationships with external agencies and oversee affiliate marketing programs, ensuring alignment with Future’s goals and maximizing their contributions to growth
• Cross-Functional Collaboration: Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth
• Data-Driven Decision Making: Analyze campaign and funnel performance data to identify insights and opportunities for improvement. Use data to inform strategies and communicate results to stakeholders

• Join a diverse, passionate & driven team of all backgrounds
• Accelerated growth potential. We rapidly advance team members who have an outsized impact
• Competitive salary & equity packages
• Comprehensive health benefits (medical, dental, vision) to fit your needs
• Wellness & Work From Home subsidies
• Flexible vacation policy

An increasing number of people are becoming unhealthy as a result of their lifestyle choices or a lack of motivation. Unfortunately not everyone feels like going to the gym. Future offers one-on-one digital training with fitness coaches at home, the gym, or on-the-go. It wants to make sure that people can exercise anywhere, at any time, and that they keep up with a good fitness program.