Senior Manager of Performance Marketing, Zapier
$174-261.2k
For Canada based applicants the range is $174K – $261.2K. + Equity and bonus for all
Workflow automation service
Be an early applicant
Workflow automation service
501-1000 employees
Be an early applicant
$174-261.2k
For Canada based applicants the range is $174K – $261.2K. + Equity and bonus for all
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field
- You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans
- You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes
- You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data
- You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.)
- You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried
- You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time
- You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams
- If you're someone who builds with AI as the default way of working and want to own both the strategic architecture and the operational execution, I'd love to talk
What the job involves
- I'm looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up, and bring real discipline and pace to how we run paid media
- Today our ABM motion is early, so there's a lot of white space to architect
- At the same time, our paid programs need a leader who sets a high bar for testing speed and output quality, for both our PLG and SLG goals
- Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions
- This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline
- This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale
- You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed
- Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy
- Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows
- Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences
- Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them
- Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy
- Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals
- Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives
- Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners
- Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity)
- Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale
- Scale repeatable ABM processes and share best practices across the marketing organization
Application process
- Deadline to Apply: August 18, 2026 at 4:00 AM UTC
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
Share this job
View 9 more jobs at Zapier