Director of AI Web Innovation, Abnormal Security
$215-225k
Eligible for a bonus + restricted stock units
Cloud email security platform
Posted today
Cloud email security platform
501-1000 employees
Posted today
$215-225k
Eligible for a bonus + restricted stock units
501-1000 employees
Company mission
To make the cloud a safer place for businesses.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
- 7-10 years of experience in web strategy, digital marketing, or a similar role
- Experience leveraging AI tools for web strategy and content optimization
- Strong background in managing web platforms and ensuring security and compliance
- Proficiency with analytics and reporting tools (e.g., Google Analytics, Looker, Amplitude)
- Exceptional communication and leadership skills to influence cross-functional teams
- AI Proficiency: Strong understanding of AI tools for content generation, web design, and optimization
- Strategic Execution: Ability to craft and execute a web strategy that aligns with broader marketing goals while leveraging technology for efficiency
- Data-Driven Insights: Expertise in web analytics and data interpretation to guide strategic decisions
- Content Management: Knowledge of content strategy best practices to enhance user engagement
- Collaboration and Influence: Proven ability to work across departments, bringing together marketing, content, IT, and sales teams
- Global Perspective: Experience in adapting web strategies for diverse, international audiences
What the job involves
- The Director of AI Web Innovation will define and execute a forward-thinking, AI-driven vision for Abnormal’s web presence, creating a website that enhances the customer journey and drives engagement
- This role demands strategic expertise, hands-on ability with AI tools, and a deep understanding of web technologies
- Collaborating with Product Marketing, Brand, and Content teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security and compliance with industry standards
- Additionally, this role will focus on ensuring the website supports global audiences, leveraging market-specific insights to drive user engagement and conversion
- Develop a comprehensive web strategy using AI tools (e.g., v0, Claude) to accelerate the execution and optimization of content
- Leverage AI to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey
- Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals
- Partner with Product Marketing to structure tiered content:
- Tier 1: Homepage with high-polish, brand-enhanced content
- Tier 2: Product pages with templated messaging (what/why/how)
- Tier 3: Use cases and technical documentation
- Tier 4: Regularly published updates and blogs
- Define the web content framework, co-creating with Brand, Product Marketing, and Product teams to ensure cohesive messaging
- Incorporate best practices in content strategy and management to enhance user engagement
- Collaborate with the Content team to showcase key offerings, including thought leadership and product updates
- Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms
- Ensure website security and compliance with industry standards and regulations
- Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs
- Ensure international and market-specific sites align with global strategies while addressing local audience preferences
- Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals
- Implement SEO strategies, A/B testing, and user feedback loops to improve site functionality and content impact
- Establish a feedback loop from web visitors to inform product marketing and growth strategies
- Collaborate with Product & Corporate Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives
- Work with Integrated Marketing to ensure product and brand launch moments are effectively represented
- Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals
Our take
Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.
The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.
Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2024
$250m
SERIES D
May 2022
$210m
SERIES C
Total funding: $534m
Company benefits
- Healthcare
- Flexible PTO
- 401k
- One Medical
- Flexible Spending Account
- Mental Health Resources
- Home Office Stipend
- Monthly Internet & Phone Stipend
- Health and Wellness Stipend
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Evan Reiser
(CEO)Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.
Sanjay Jeyakumar
(CTO)Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.
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