SVP of Marketing & CMO, Equinix
$328-492k
Employees are eligible for bonus and equity
Senior and Expert level
Amsterdam
London
San Francisco Bay Area
Toronto
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
B2BCommunicationSaaSCloud Computing
Be an early applicant
$328-492k
Employees are eligible for bonus and equity
Senior and Expert level
Amsterdam
London
San Francisco Bay Area
Toronto
1001+ employees
B2BCommunicationSaaSCloud Computing
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Substantial, demonstrated track record in leading digital/brand/product marketing organizations
- Proven experience of effectively leading marketing teams globally
- Experience marketing and scaling digital services/SaaS
- Experience marketing to breadth of customer segments across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies
- Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation and agile processes to drive quantifiable outcomes via multi-stage digital journeys
- Significant experience in pipeline acceleration, customer expansion and retention
- Experience targeting user practitioners e.g. developers through the building of technical communities and developer relations activities
- Experience leveraging digital best practices on user, developer, and key persona engagement, curation, and activation
- Experience with sustainability marketing/messaging
- Proven ability to define what markets to pursue and can translate that into specific targeting campaigns for both Marketing and Sales for the company
- Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value
- Adept at balancing intense short-term pressures with overall long-term goals
- Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
- Focus on execution and results – establishing high standards for performance, setting goals and developing plans, following through and holding people accountable
What the job involves
- The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives
- This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale
- In addition, this role leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments
- This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue
- They bring an exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals — inspiring transformation while maintaining rigorous accountability for results
- Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage
- Transformational leadership: Constantly assess and adjust relative performance of function vs external emerging best practices
- Enhance marketing performance: Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels
- Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem – ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards
- Own the full Marketing budget – allocating investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes
- Drive automation of analytics and processes: Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience
- Employee engagement & team culture: Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture
- Brand Transformation
- Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection
- Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises
- Drive brand awareness and preference — moving Equinix from "known for colocation" to "known for powering the AI economy"
- Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection
- Own customer lifecycle marketing – designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer-journey
- Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints
- External Spokesperson & Industry Voice
- Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI — a personal capability, not just a team function
- Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others — ensuring favorable positioning in key reports and evaluations
- Lead executive communications, PR, and influencer engagement programs that amplify Equinix's voice on critical industry topics
- Own competitive positioning and market intelligence — ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset
- Manage crisis communications and company stance on external issues; investor relations is outside this role's scope
- Demand Generation and Pipeline
- Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels
- Own marketing's contribution to pipeline targets — measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs
- Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions
- Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities
- Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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