Senior Segment Marketing Manager, ChargePoint
6 Month Contract
EV charging solutions
Job no longer available
EV charging solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To offer the best electric vehicle charging experience for everyone involved in the shift to electric mobility.
Role
Who you are
- Bachelor's degree (BA/BS) preferred. Technical expertise or a technical degree is a plus. MBA is a plus
- 7+ years of experience in product marketing, specifically with B2B software products, electrical hardware and/or B2B services
- Demonstrated ability to effectively communicate complex technical concepts to both technical and non-technical audiences through excellent written, verbal, and presentation skills
- French speaking would be a bonus
- Proven track record in developing and executing successful segment strategies and product launches
- Strong project management skills, with the ability to handle multiple projects simultaneously and prioritize effectively to drive results
- Exceptional interpersonal skills to collaborate with colleagues, cross-functional teams, customers, prospects, and partners
- A genuine passion for emerging markets, the electric vehicle (EV) space, and associated trends
- Candidates should provide examples of previous work, highlighting their expertise in writing, messaging, and creating impactful marketing materials
- Exceptional communication and presentation skills
What the job involves
- The Senior Segment Marketing Manager - Europe leads our solution marketing for specific segments in Europe (Commercial fleet, CPO/Solutions partners etc.)
- They will play a pivotal role in ensuring how well our target audience understands and values our propositions in a specific segment this will form the foundation for any growth and country marketing campaigns
- Own new solution marketing launches in Europe:
- Perform market research to deepen our knowledge about customer segments within the European market
- Develop a deep understanding of our customers, products and our value proposition to the market segment(s) like CRE, Commercial Fleet etc
- Develop detailed profiles for your segment, including information about their preferences, motivations, pain points, and behaviour patterns related to EV charging
- Craft marketing messages that resonate with the specific needs and preferences of each segment
- Highlight how ChargePoint's solutions address their pain points and provide value
- Ensure consistency in product positioning across all marketing channels and collateral and campaigns
- Define Segment Marketing Strategy:
- Take charge of defining the full segment marketing strategy for the solutions you are responsible for
- Collaborate with cross-functional teams like solutions management, segment sales and country & channel marketing, to align marketing strategy and tactics with business goals
- Drive successful solution launches and campaigns across European markets to achieve shared outcomes
- Content, Campaign and Collateral Creation:
- Work with content creators, designers and growth marketing to produce targeted content, campaigns and sales collateral, including Whitepapers, blog posts, videos, infographics, and social media content that speaks directly to the concerns and aspirations of each segment
- Determine the most effective marketing channels to reach each segment
- This could include social media platforms, industry events, online forums, and collaborations with relevant partners
- Adapt marketing materials to suit the cultural, linguistic, and regulatory differences across European countries
- Ensure that messaging and imagery are relevant and relatable to each local audience
- Plan and execute segment-specific marketing campaigns, promotions, and events that align with the unique characteristics of each customer segment
- Continuously test different approaches within each segment, measure the results, and refine strategies based on data-driven insights
- Enable Sales And Solution Partners:
- Empower the sales team and channel partners by providing them with valuable marketing materials
- Develop and maintain sales playbooks, presentations, FAQs, and other resources to support their growth efforts
- Customer And Partner Focus:
- Gather feedback from customers within each segment through surveys, reviews, and direct interactions to refine marketing strategies and improve customer experiences
- Be the subject matter expert on our customers and partners
- Advocate for the voice of customers and partners in product development and marketing decisions
Our take
Electric vehicles are predicted to account for nearly 30% of new vehicle sales by 2025, which means the need for EV charging infrastructure is on the rise. ChargePoint supplies just such infrastructure, with hardware, software and mobile solutions for "every charging need".
Boasting the world’s largest EV charging network, the company also provides complimentary services for drivers, businesses and fleets. These include, for example, a mobile app for finding and paying for charging, and project management tools for making the switch to EVs.
Having already established a strong presence in the lucrative and expanding EV charging market, ChargePoint is well-positioned to support the electric mobility revolution. It serves a range of clients across North America and Europe, including Wells Fargo which it partnered to create financing solutions for EV infrastructure. November 2025 saw funds secured that will support its goal of reaching profitability in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 12 rounds)
Sep 2024
$19m
GRANT
Aug 2020
$127m
SERIES H
Total funding: $664.8m
Company benefits
- Outdoor activities - the Los Gatos Creek Trail is just steps from our campus; bring your bike or your running shoes, plus you can shower up after your workout
- Office Parties
- Bring-your-dog-to-work
- Full medical, dental, and vision coverage
- EV charging at work
- Snacks and beverages
Company HQ
Campbell, CA
Leadership
Dave Baxter
(Co-Founder & Fellow)Has held many senior management positions, including Vice President of Engineering at 3Com Corporation and Adept Technology
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