Field & Channel Marketing Manager, BlueCat
North America
More information about location
Computer networking products
Open for applications
Computer networking products
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To help enterprises achieve network modernizaton objectives.
Role
Who you are
- The ideal candidate will be located in North America
- 5+ years (minimum), 8+ years (preferred) in a field/channel partner marketing role (preferably experienced in partner marketing, digital marketing campaigns, partner events for enterprise software or networking technology companies
- Experience marketing to, with, and through a broad spectrum of Channel Partners (e.g. Distributors, Resellers, Managed Service Providers.)
- Experience operating within a global organization, working across time zones and cultures
- Experienced using Project Management software to track key activities, deliverables, dependencies (we use Monday.com)
- Experience managing a marketing budget for partner marketing
- Strong financial and analytical judgement and understanding of how to prioritize
- Demonstrated ability to manage tracking and reporting on ROI of activities in Salesforce
- Ability to communicate metrics-based results and findings to key stakeholders
- Team player that can also work independently and is self-directed/managed
- Results-oriented with a keen focus on ROI of marketing activities
- Highly organized and detail oriented
- Able to multi-task
- Open, transparent and a great collaborator
- Willing to show vulnerability, not afraid to ask questions
- Aptitude and curiosity to learn our technology and industry
- Impeccable integrity and high ethical standards
- Entrepreneurial mindset, high energy, can-do attitude, adaptable and results-driven
What the job involves
- We are seeking a Field & Channel Marketing Manager that has experience marketing networking technology to end user customers and to and through Channel Partners (Distributors, Value Added Resellers, Managed Service Providers, etc)
- The ideal candidate will be a self-starter and team player who will work closely with our direct and channel sales teams to develop the strategy, define the programs and tactics, develop and execute local marketing campaigns, field events and channel events to drive sales of BlueCat’s Intelligent Network Operations portfolio (Network Observability, Unified DDI, Network Assurance software)
- This includes identifying and managing field events, building relationships with key partners in the region, and working closely with direct and indirect channel sales teams in the region
- This is an individual contributor role (e.g. non-managerial) that will report to the Sr. Director of Partner Marketing and Demand Generation. This role will focus on the North America market
- Plan and execute regional marketing events (e.g., tradeshows, conferences, product demonstrations) with direct sales teams and channel partners
- Work with regional direct and channel sales team to identify and recruit potential partners
- Implement regional channel partner programs in collaboration with global partner marketing
- Analyze marketing programs and events and make recommendations to improve performance
- Work with our regional channel sales and enablement teams to ensure channel partners are properly trained and motivated to offer BlueCat products to end users
- Manage marketing budgets for field and channel activities for your region
- Work with global partner marketing to develop and manage marketing materials (e.g., brochures, presentations, online content) needed for your region. Identify gaps and work with other parts of the marketing organization to ensure your region has the marketing materials and content needed
- Track marketing campaign performance and reporting on key metrics
- Build and maintain relationships with key stakeholders (key assigned channel partners, BlueCat channel sales partners, account executives and solution architects
- Analyze market data to identify opportunities for growth within North America
- Work with direct and channel sales teams to develop and execute regional sales strategies
- Manage budgets for both field and channel marketing activities in North America
- Build and maintain relationships with channel partners
- Track and report on the success of your regional marketing initiatives
Our take
DNS (Domain Name System) is the backbone of internet navigation, translating domain names into IP addresses to connect users with websites. However, many enterprises still rely on outdated DNS systems, which can severely hinder IT operations. BlueCat addresses these issues by providing advanced DDI (DNS, DHCP, and IP Address Management) solutions, offering businesses a faster, more efficient way to manage their network infrastructure.
BlueCat's solutions accelerate the adoption of cloud computing and automation, making it highly attractive to large-scale enterprises looking to strewamline IT operations and reduce costs. By simplifying complex network management, BlueCat helps companies enhance efficiency and adapt to modern technological needs.
The company is making significant strides, with the recent announcement of new capabilities to help organizations modernized their network infrastructure. Alongside this, it also appointed a new Chief Product and Chief Technology Officer, and partnered with Grupo Dice to transform DDI management across Mexico and Latin America These exciting developments signal a bright future for BlueCat as it continues to lead the way in network modernization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company HQ
Nortown, Toronto, ON
Leadership
Stephen Devito
(CEO)Served as CFO and COO at BlueCat before taking over as CEO. Former CFO at Marketwired, Second Cup, and Q4 Inc.
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