Senior Director of Social Media, SharkNinja

• This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth
• 10 years of experience leading social media or digital marketing, ideally across multiple international markets
• Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
• Demonstrated success building and scaling social programs globally, with localized execution
• Proven experience managing diverse, distributed teams and working in matrixed organizations
• Expert in social media tools, governance, campaign architecture, and analytics
• Strong leadership, storytelling, and executive communication skills
• Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
• Fluent in English; additional languages are a strong plus

Desirable

• The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Ninja social media presence across mature (US) and maturing (international) markets
• This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media
• In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms
• Global Strategy & Leadership:
• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
• Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
• Create a scalable global-to-local content framework and governance model
• Embed social media strategy into global 360 marketing campaigns and product launches
• Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
• Platform Management & Innovation:
• Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
• Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
• Establish global content best practices, toolkits, and performance benchmarks
• Oversee social-first creator and influencer strategies, partnering with local markets for activation
• Measurement, Reporting & Optimization:
• Define global KPIs and measurement frameworks in collaboration with analytics and media teams
• Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
• Manage global social listening, cultural trendspotting, and brand health tracking
• Identify and address platform-specific risks, crisis response, and reputation issues globally
• Cross-Functional & Cross-Market Collaboration:
• Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
• Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
• Align with regional and local teams to ensure messaging is consistent yet locally relevant
• Act as a global thought leader, keeping the organization ahead of cultural and platform shifts