B2B Marketing Manager, TheFork
France
+ Bonus & equity
3+ days a week in office
Online restaurant reservation platform
Job no longer available
Online restaurant reservation platform
501-1000 employees
Job no longer available
+ Bonus & equity
3+ days a week in office
501-1000 employees
Company mission
To connect the world's favourite restaurants and the broadest community of loyal diners.
Role
Who you are
- French native and intermediate level of English
- Around 5-6 years of experience in a B2B marketing role. An experience in a Saas company is a plus
- You are organized, results-driven, and are able to prioritize in a changing environment
- You have excellent communication skills and are able to demonstrate assertiveness to communicate effectively with various stakeholders
- You have some knowledge in one of these tools is a plus: Google Analytics, Drupal, Hubspot, Pardot, Google Ads
What the job involves
- Looking for a strong B2B marketer that will support us to scale our acquisition efforts, maximize our retention rate, and build a strong brand within the restaurant industry
- You will drive a consistent experience across all touch points for our restaurant partners, both our prospects and our clients
- Your role will be transversal and you will be working with local and central marketing teams and our local sales teams on a daily basis
- Be the owner of the B2B marketing Plan. You will be responsible for defining the holistic B2B marketing plan, coordinating the activities within it and proactively liaising with the French Sales team and Marketing functions
- Monitor closely the efficiency of each marketing activity and suggest optimizations to our lead generation efforts in conjunction with the Central Sales team and Local Sales teams
- Performance marketing: in coordination with Central teams, adapt SEA campaigns to local needs, monitor efficiency and implement optimizations when needed. Explore and test other paid channels
- Brand content: Define our content marketing approach to support our acquisition and retention aims, create the content required and orchestrate its implementation during the year. Coordinate, maintain and publish content on our B2B Blog and social pages together with the local brand team
- NPS: Own and grow customer satisfaction (NPS) by identifying drivers of satisfaction & irritants through the NPS of restaurants and follow up to take actions to improve French B2B NPS
- Communications: Ensure all of our B2B communications are aligned with our brand strategy, guidelines and ambition. Collaborate with our central and local communication teams to develop and realize public and industry relation campaigns. Collaborate and support the Industry Relation team on B2B events
- CRM: Suggest and align with Central CRM teams France on CRM strategies and monthly plans in order to develop partner restaurants advocacy and build attractiveness of our solutions to our prospects
- Benchmark: Remain abreast of the competitive landscape through insightful benchmarks to identify key opportunities for differentiation
Our take
Aiding the digitisation of the hospitality industry, TheFork offers users a seamless way to find restaurants they will enjoy, read user reviews, check real-time availability and make instant online reservations. It also provides restaurants with TheFork Manager, a software solution designed to optimise reservation management and streamline operations,
A TripAdvisor company, TheFork has made significant contributions to the global dining industry. It has partnered with 55,000 restaurants, achieved over 30 million app downloads, and attracted millions of users. Its software helps restaurants improve their service, which is great for diners too, and boost revenue by making their operations more efficient.
Celebrating its 15th anniversary in 2022, TheFork has firmly cemented itself as a top player in the space. It is able to serve restaurants of any size, including small and family-run restaurants, supporting them as the industry becomes more complex. On top of this, it has launched AI-powered search to help diners find their next restaurant in an intuitive and personalised way.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- A permanent contract (that can be useful in life)
- Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to wrok fully remotely)
- Lunch vouchers available 3 working days per week
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Health insurance
- Life & Disability Insurance at no cost to the employee
- Attractive pension plans
- Amazing offices with dining, a coffee point on each floor, and leisure area
- Team building events
Company HQ
Saint-Merri, Paris, France
Leadership
Almir Ambeskovic
(CEO)Prior to being appointed as CEO, they were Vice President of Sales and Marketing for TheFork. They have also directly led several countries as General Manager at TheFork since 2015.
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