Senior Lifecycle Programs Manager, Upside
$158-174k
+ Equity
More information about location
3 days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$158-174k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 8+ years of progressive experience in Lifecycle Marketing and CRM, with a demonstrated track record of increasing consumer engagement and retention within a relevant B2C/consumer industry
- 4+ years of leading, mentoring, or developing high-performing teams
- Deep expertise in customer retention, marketing operations, and marketing automation, with growing levels of responsibility
- Bachelor's degree or equivalent in Marketing, Business Administration, or a related field
- Deep functional knowledge in marketing engagement platforms such as Iterable, Braze, Hubspot, and proficiency in SQL and Google Sheets
- Data-first decision maker with a test-and-learn approach. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results
- A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams
- Excellent communication and presentation skills, with the ability to influence and persuade collaborators at all levels
What the job involves
- We’re hiring a Senior Manager, Lifecycle Programs to drive user and transaction growth across the middle and bottom of the funnel at Upside
- Reporting into our VP of Growth Marketing, you will work in tandem with our Lead, Lifecycle Operations and partner cross-functionally with teams within the consumer marketing org and across Upside (ex Retail Go-To-Market, Partner Programs, Product, etc)
- The ideal candidate is a hands-on leader who will define, implement, and scale core lifecycle strategies that convert users across their journey, deliver high-impact campaigns, and operate with excellence
- We are looking for a highly organized and operational leader to manage a small team of lifecycle marketers and own our lifecycle roadmap
- Core Lifecycle Conversion Programs: Develop full-funnel lifecycle strategies that drive conversion across key user stages—from onboarding and activation to engagement, retention, and winback. Ensure programs are rooted in insight, measurable, and aligned to core business outcomes
- Journey Mapping & Customer Experience: Design and optimize customer journeys by identifying critical touchpoints and difficulties. Build experiences that are seamless, personalized, and designed to deepen engagement across the entire lifecycle
- Integrated Campaign Oversight and Delivery: Ensure the successful delivery of multi-channel marketing campaigns that consistently resonate with consumers and grow engagement across email, in-app messaging, push notifications, and other touchpoints
- Bonus & Incentive Programs: Own budget management and execution of value-driving incentive programs that fuel user behavior. Align bonus strategy with seasonal, merchant, and promotional priorities in partnership with cross-functional teams
- Cross-Functional Collaboration: Collaborate with various teams within the consumer marketing organization, such as Acquisition, Product Marketing, Research & Insights, Coordinated Marketing, and Analytics to build positive relationships. Additionally, it will be critical to partner with teams across the organization like our extensive Merchant team to ensure prioritization and execution of our Retail-Go-To-Market and Merchant Partner Programs
- Automation, Personalization, and Innovation: Drive sophistication across lifecycle infrastructure with a focus on automation, personalization, and performance. Leverage experimentation, user segmentation, and emerging tools to continuously improve program effectiveness and scale
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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