Marketing Strategy & Planning Manager, Lloyds

• We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply
• We’re looking for a proactive, self-starting individual who approaches challenges with pragmatism and adaptability. You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast-paced, evolving environment
• You’ll also bring proven experience of 5+ years across:
• Marketing Strategy, Planning & Delivery (5+ years)
• Strong experience in developing and delivering marketing strategy and plans
• Owning marketing strategy budget and being the key decision maker on how that’s used
• Business & Commercial Foresight (5+ years)
• Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes
• Communication, collaboration & influencing skills (3+ years)
• Confident in building effective, trusting and strong relationships, with the ability to influence across all l levels
• Experience working in complex, matrixed organisations

Desirable

• The Affluent Save & Invest team is looking for a Marketing Strategy & Planning Manager to lead the development of its annual marketing strategy and roadmap
• Contract: Permanent, Full Time (35 hours)
• We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience
• This is a pivotal role at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year
• You’ll connect long-term strategy with in-year execution-working across marketing, product and business teams to drive alignment and deliver measurable impact
• Shaping, leading and delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives
• Partnering with product, proposition and commercial teams to ensure alignment with wider priorities
• Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives
• Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources
• Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans
• Creating clear, compelling narratives for senior partners
• Demonstrating a strong track-record of influencing across levels and functions
• Building strong cross-functional relationships to enable effective delivery

• End Date: Thursday 25 June 2026