Vice President of Growth, Yoto
FTC
1+ day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies
- Experience owning a P&L, allocating budget across multiple channels and markets
- Deep knowledge of performance marketing — acquisition and retention — including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)
- Experience building a consumer brand which is relevant and compelling across multiple global markets
- Experience leading large, multi-disciplinary teams, including in-market or regional teams
- Comfort operating in a scaling business
- A track record of building a high performing team
- Strong communication and influencing skills — you will be a key voice on the SLT and a visible leader internally and externally
- Experience in children’s consumer goods or audio/entertainment categories is a plus, but not a prerequisite. Strong commercial problem-solving and a genuine curiosity about how consumers make decisions matter the most
What the job involves
- The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level
- It is a broad, commercially-oriented role which spans the full range of sales and marketing activity
- It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business
- Yoto operates across multiple geographies and channels, which creates a matrix organisational structure
- Creating clarity in strategy and process is key; you will need to make decisions to drive the brand forward globally, whilst respecting market nuance
- You need to be comfortable managing a significant budget, and justifying the investment choices you make
- The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team
- Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams
- This role is a fixed-term maternity cover contract for 6-9 months
- You will own Yoto’s global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market — and making informed investment decisions to drive profitable growth
- You will lead the full growth function, which includes:
- Performance marketing — acquisition and retention
- Brand marketing & creative studio
- Product marketing
- Communications and advocacy
- ECommerce
- Marketplace
- Retail
- You will lead Yoto’s in-market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales
- These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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