Integrated Marketing Manager, Articulate
$86.3-114.3k
This position is bonus eligible
Looker
Google Analytics
Domo
Senior level
Remote from US
More information about location
SaaS training & development platform
Be an early applicant
SaaS training & development platform
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Be an early applicant
$86.3-114.3k
This position is bonus eligible
Looker
Google Analytics
Domo
Senior level
Remote from US
More information about location
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Company mission
To empower people to live better lives.
Role
Who you are
- The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and grow as a member of a world-class marketing team
- 5-8 years of hands-on experience, preferably in a B2B SaaS marketing organization
- Understanding of standard marketing channels such as email, web, social, and paid
- Familiarity with digital marketing, social media management, and automation tools
- Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
- Ability to derive insights from marketing data and format it into an executable plan
- Ability and desire to learn quickly and troubleshoot problems
- Ability to manage multiple tasks to meet deadlines with the direction and support of peers
- Outstanding collaboration skills
- Excellent verbal and written communication skills
- Attention to detail and flawless execution
- Four-year college degree or equivalent experience
What the job involves
- Articulate is looking for an Integrated Marketing Manager to support the development and execution of full-funnel marketing campaigns
- The Integrated Marketing Manager will plan and coordinate scalable cross-channel marketing campaigns to drive awareness, revenue generation, and retention of our core product
- This role will focus on developing and executing targeted marketing campaigns to reach new audiences outside the Learning & Development (L&D) industry, under the guidance of the Senior Manager
- Additionally, the role will lead quarterly feature release marketing initiatives, ensuring that new product capabilities are effectively positioned, launched, and adopted by the target audiences
- This position will also be responsible for planning and executing sponsored events, collaborating closely with cross-functional teams to maximize brand visibility, generate demand, and drive measurable business impact
- Success in this role will require a balance of strategic thinking and hands-on execution across multiple channels, with a strong emphasis on audience targeting and campaign performance
- As the Integrated Marketing Manager, you have a deep understanding of full-funnel marketing campaign execution and strategy
- You’ll assess current and new marketing initiatives, break them down into clear and actionable campaign briefs, and manage end-to-end execution
- You’ll partner with teams across various marketing and creative domains—product marketing, lifecycle, acquisition, web, design, and more—to ensure flawless campaign execution and special project completion
- The Integrated Marketing Manager will contribute to the success of the Global Integrated Marketing team and report to the Senior Manager, Integrated Marketing
- Manage small- to mid-sized campaign initiatives from end-to-end—from goal-setting and specifying campaign deliverables through delivery and post-launch evaluation
- Develop detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
- Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
- Contribute to internal communications that educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
- Evaluate and present integrated marketing campaign effectiveness to marketing leadership, and regularly recommend ways to optimize performance and process
- Work in close collaboration and cross-functionally with teams including Lifecycle, Web, Paid Acquisition, Analytics, Creative, Content, and Product Marketing to develop and maintain a cohesive experience across marketing channels
- Collaborate with the Product Marketing team on effective go-to-market feature releases and content marketing launch strategies and campaign timing for optimal success
- Define key metrics and reporting methodologies that will help us understand both the overall effectiveness of campaigns and content as well its influence on pipeline generation
- Partner with reporting and analytics team to build a measurement framework that enables continual campaign optimization and quickly surfaces key insights
- Support marketing peers with collateral, webinar coordination, project tasks, external content provisions, social media content, and more
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion. Since its launch, it has grown significantly - now serving over 100,000 organizations and upwards of 100 million learners customers across the globe, including every single one of the Fortune 100.
The company has invested in aggressive expansion, and is already the most dominant player by far in course-authoring apps. This isin part due to capitalizing on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
4% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote (we'll help set up your home office with awesome equipment and technology)
- We offer $100 a month toward well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company HQ
NoMad, New York, NY
Leadership
Adam Schwartz
(Founder, CEO & Executive Chair)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe.
Lucy Suros
(Director & Vice Chair of the Board)Served as CEO of the company from 2021 to 2023. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
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