Senior Product Marketing Manager, Equip Health
$110-140k
Eligible for an annual 15% target cash bonus
Virtual treatment program for eating disorders
Posted today
Virtual treatment program for eating disorders
501-1000 employees
Posted today
$110-140k
Eligible for an annual 15% target cash bonus
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- 6+ years experience in product marketing. Experience with both B2B and B2C marketing preferred
- Strong analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions that impact both external marketing positioning and internal strategy
- Deep understanding of end-to-end marketing strategy, including digital marketing, content marketing, and campaign management
- Strong research skills, including primary research (such as scoping and leading customer interviews, surveys, and focus groups), competitive analysis, customer insights, and market trends, to inform strategic decisions and product positioning
- Familiarity with the healthcare industry, including providers, payers, patient is highly preferred
- Ability to work effectively with senior stakeholders, aligning diverse teams toward shared goals while managing expectations and ensuring clear communication
- Excellent written and verbal communication skills, with a knack for storytelling and crafting messaging that resonates with diverse audiences
What the job involves
- The Senior Product Marketing Manager will be responsible for developing and executing product marketing initiatives to communicate Equip’s product value propositions, outcomes, and differentiators across a range of target audiences, specifically healthcare providers, payers, and patients/families
- This role will work cross-functionally with Commercial, Clinical, and Product teams to create cohesive Go-To-Market (GTM) strategies, seasonal campaigns, and keystone marketing materials for providers, payers, and patients/families
- Additionally, this role will oversee ongoing market research, competitive analysis, and the development of key messaging for both core and new products
- The Senior Product Marketing Manager is highly nimble and thrives in an environment that values experimentation and continuous improvement
- They will embrace a "test and learn" approach and take initiative, proactively seeking new opportunities to innovate and optimize marketing strategies
- Product Storytelling & Positioning: Serve as the marketing expert on Equip's product storytelling, focusing on crafting compelling value propositions, differentiators, and use cases that resonate with diverse audience segments. Ensure consistent, cohesive messaging across all marketing channels
- Go-To-Market (GTM) Strategy: Collaborate closely with commercial, clinical, and product teams to develop and support the go-to-market strategy for current and future products. This includes customer segmentation and launch execution
- Campaigns & Content Creation: Lead the creation of marketing campaigns and content across different audience segments. Ensure messaging is aligned with the broader marketing funnel and supports Equip’s objectives, from awareness to conversion
- Market Insights & Reporting: Analyze marketing performance, customer behavior, and market trends to provide actionable insights. Monitor market adoption and track performance across various audience segments and marketing channels. Use data to guide internal decision-making and refine external positioning
- Competitive Positioning & Market Research: Lead competitive analysis, including SWOT assessments, customer research, and market trends. Maintain a deep understanding of the competitive landscape to position Equip’s products effectively and ensure differentiation in the marketplace
- Stakeholder Management: Work collaboratively with key senior stakeholders across various teams, including executives, commercial, clinical, and product teams. Educate and align stakeholders on marketing strategies, performance metrics, and overall product positioning
- Product Champion: Act as the voice of the customer, helping inform the overall marketing strategy. Educate internal teams on product features, benefits, and positioning to drive consistency across messaging and customer interactions
- Perform other duties as assigned
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into expansion of the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2024
$35m
SERIES C
Feb 2022
$58m
SERIES B
Total funding: $109.7m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company values
- Start with curiosity - At Equip, we are insatiably curious. We enter every interaction with positive intent, the mindset that there are always ways to improve, and the willingness to find out how to get it done. We communicate from a place of “yes, and”, celebrate conviction, and are constantly changing, evolving and improving
- Trust your village - We know our best work emerges from open and transparent feedback, asking for help when we need it, and leveraging the strengths of our teammates to move ideas forward. We value team goals over the individual: we know that we can go fast alone, but far together. We show up for each other, act with empathy, and bring our passion and commitment to work every day
- Own the impact - At Equip, we believe that recovery is possible for every patient which is why we constantly push ourselves out of our comfort zone to find solutions that will help patients heal. No job is too small, we are creative, and we are determined to move the needle. All of our decisions are informed and backed by solid data, and we demand accountability from ourselves in order to ensure the best possible outcomes
Company HQ
Carlsbad Village, Carlsbad, CA
Articles
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
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