Account-Based Marketing Strategist, Grammarly
$123-169k
AI-powered writing assistant
Open for applications
AI-powered writing assistant
1001+ employees
Open for applications
$123-169k
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- Has 5+ years of relevant experience in B2B SaaS marketing and GTM functions, including 1+ years in a focused ABM role
- Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact
- Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness
- Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools
- Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives
- Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust
What the job involves
- To achieve our ambitious goals, we’re looking for an Account-Based Marketing Strategist to join our Revenue Marketing team. This role will be responsible for driving expansion strategy and execution for assigned Key Accounts
- This will include 1:1 and 1:few campaigns, leveraging hyper personalization across channels including web, email, ads, direct mail, and events
- A key member of a brand new account-based marketing team, this individual will be responsible for activating buying teams within some of our highest-value Enterprise accounts
- They will partner very closely with Strategic Accounts managers to determine account prioritization between 1:1 vs. 1:few approach and identify contact and comms strategy to drive account engagement, pipeline generation and acceleration, and won revenue
- Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts
- Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement
- Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs
- Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment
- Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts
- Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks to include things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its positions against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company values
- Ethical - Be honorable and earn trust by doing the right thing even when no one is watching, every time.
- Adaptable - Embrace change to evolve and succeed, with a positive, problem-solving attitude.
- Gritty - Achieve with passion and perseverance for goals, by doing whatever it takes to get the job done, whenever it’s necessary.
- Empathetic - Treat others as they want to be treated to work well together, by actively listening to put yourself in their shoes and then responding accordingly.
- Remarkable - Always be learning to develop quickly and be exceptional yet humble, by continually seeking out mentors and learning opportunities.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Alex Shevchenko
(Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Head of Revenue & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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