Senior Director of Marketing, Hello Sunshine
$140-175k
Media brand celebrating women
Job no longer available
Media brand celebrating women
501-1000 employees
Job no longer available
$140-175k
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- Hello Sunshine is looking for a highly motivated Senior Director of Marketing
- This role requires a candidate with significant experience in crafting strong brand identities with the consumer at the center to drive deep audience engagement and growth
- 10+ years leading high profile brands in a high performing marketing function; experience on culture-shaping, female led businesses a plus
- Strategic, creative thinker with the ability to turn ideas into holistic content programs
- Excellent writing and presentation skills – both in structure and content
- Strong attention to detail, organized, and good management skills
- Extremely self-motivated and performance driven- you thrive on seeing the impact of your work and know how to use data to quantify its success, identify areas for improvement, and tell a story to various stakeholders across the organization
- Strong ability to build relationships and work with a variety of co-workers across multiple teams and disciplines
- Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
- Expert on modern marketing tools and platforms
- Previous experience managing high-performing teams of executors
- Strategic thinker with a deep understanding of consumer needs and the evolving consumer landscape
- Experience leveraging social media, SEO, and PR to drive consumer actions
- Track record for building and growing loyal brand super fans and highly engaged brand communities
What the job involves
- Reporting directly to the head of Direct to Consumer business, this role is responsible for leading the consumer-facing marketing and brand strategy for the Hello Sunshine brand and new to market sub-brands including Shine Away, The Hello Sunshine Collective, and The Bright Side podcast
- As a key leader in the future of our brands and our partners, you will play a central role in growing awareness, driving engagement, overseeing the consumer journey to new direct-to-consumer experiences, and fostering loyalty and love for our brands
- This includes developing the brand strategy and marketing approach, managing the internal and external branding for Hello Sunshine, Shine Away, and The Bright Side, maintaining an annual campaign calendars, owning the relationship with the PR agency, and working with cross-functional teams to execute on the strategies developed
- You'll be responsible for creating and leading the execution teams across all promotional activities, marketing programs, and product launches as well as monitoring and analyzing business results to recommend opportunities for improving plans and their execution
- You'll be collaborating with everyone involved on the marketing journey - agency, creative, social, and growth teams
- The role will guide the creation of tailored, meaningful content, campaigns, and media solutions that bring brand clients’ strategies and goals to life across all touchpoints and audiences
- As a player/coach you'll be the strategic leader who will jump in and work on developing and implementing a comprehensive integrated marketing strategy that aligns with the company’s goals and objectives, drives brand partnership revenue, and creates meaningful connections with consumers
- Developing the strategic marketing plans for Hello Sunshine and the derivative brands including Shine Away, The Hello Sunshine Collective, and the Bright Side
- Creating and executing the promotional campaigns and press plans
- Lead strategic working sessions with internal stakeholders like editorial, franchise, creative, production and social teams to create ground-breaking content and marketing programs
- Collaborate with the SVP of Marketing to shape our overarching marketing and creative strategy across channels and brands
- Provide strategic guidance and creative direction to ensure all custom marketing ideas are representative of the innovative and premium position Hello Sunshine has in market
- Develop differentiated messaging and strategies to drive full funnel customer engagement across the portfolio of Hello Sunshine brands
- Lead the creation and execution of annual marketing calendar including campaigns, product launches, and promotions
- Builds and maintains deep understanding of customer journey, ensuring we have seamless experiences across all verticals
- Own all marketing KPI's; track and report on marketing and agency initiatives
- Manage external press, creative and media agencies as needed
- Maintain an in-depth working knowledge of Hello Sunshine IP and programming, creator networks, talent, social platforms, emerging consumer channels and technologies, key tentpole events/experiences and the company’s various offerings
- Lead the adoption of industry trends, strategic partnerships, and innovative solutions to integrate into Hello Sunshine sponsorship opportunities (i.e. AR/VR, experiential, gaming, etc)
- Own and manage the marketing budget, working closely with the VP of Operations to ensure effectiveness in operational execution
- Oversee marketing team members and a network of freelance creatives, copywriters, social experts to ensure success
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
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