Account Based Marketing Manager, Firstup
$115-135k
More information about location
Workplace communication platform
Open for applications
Workplace communication platform
201-500 employees
Open for applications
$115-135k
More information about location
201-500 employees
Company mission
To improve the employee experience at every moment that matters, large and small.
Role
Who you are
- This role is ideal for an experienced B2B marketer who enjoys building scalable programs, partnering deeply with sales, and using data to drive measurable revenue impact
- 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation
- Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts
- Experience supporting complex, multi-stakeholder B2B sales cycles
- Strong track record of partnering closely with Sales to drive pipeline and revenue
- Experience executing multi-channel campaigns across digital, events, and sales-led motions
- Data-driven mindset with experience measuring marketing impact on pipeline and revenue
What the job involves
- The ABM Manager is a high-impact role designed for a marketer who thrives at the intersection of strategy, execution, and sales partnership
- You’ll own the planning, execution, and optimization of 1:1 and 1:few account-based marketing programs targeting strategic and high-potential enterprise accounts
- This role works closely with Sales, SDRs, RevOps, Product Marketing, and Content teams to translate account insights into coordinated, personalized campaigns that drive engagement, pipeline creation, deal acceleration, and expansion
- Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals
- Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps
- Build account plans, buying group strategies, and messaging frameworks for priority accounts
- Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays
- Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity
- Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences
- Act as the primary ABM partner to Sales and SDR teams
- Enable Sales with account insights, intent signals, campaign context, and ABM playbooks
- Support account planning, deal acceleration, and expansion initiatives with targeted programs
- Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact
- Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership
- Continuously test, learn, and optimize campaigns based on performance data and sales feedback
- Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms)
- Partner with RevOps to ensure clean data, account alignment, and accurate attribution
- Document processes and build repeatable ABM playbooks as the program scales
Our take
As hybrid and remote work models become commonplace, workplace communication struggles to keep pace. many companies now grapple with burnout and digital fatigue, compounded by the absence of regular face-to-face interaction, leaving HR teams and managers searching for effective engagement strategies.
Enter Firstup, a solution designed to tackle this challenge head-on. It offers a workplace communication platform that seamlessly integrates with a company's HR systems. By tapping into data from recruitment, performance management, talent acquisition, and other sources, first build detailed employee profiles. This enables companies to craft and deliver personalised engagement initiatives, ultimately enhancing productivity and retention rates.
With a track record of success, Firstup has recently surpassed the $100M mark in annual recurring revenue and clinched the prestigious 2023 HR Tech Award for Employee Experience. Already trusted by over 40% of the Fortune 100, including industry giants like Amazon, Holton, and Ford, Firstup is poised to continue growth. Its ability to adapt to the evolving needs of the modern workforce ensures it remains a key player in the realm of workplace communication and engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Health Coverage: Doing your best starts with feeling your best. We provide fully paid medical, dental, and vision for employees, plus 70% for dependents
- Flexible Time Off: You can’t mobilize if you don’t rest and recharge—so take as much paid time off as you need
- Fruity Umbrella Drink Bonus: When we say we want you to take time off, we mean it. To encourage you, we offer extra compensation when you take time off in full-week increments
- Retirement Plan: There’s life beyond work, and someday there will be a lot of it. We’ll help you save for that time
- Professional Development: We invest in our people and build their skills for the future of work—no matter where that future takes them
- Family Leave: We support making big changes, and nothing will change your life more than bringing a child into your family. That’s why we offer 12 weeks of fully paid family leave for all parents
- Volunteer PTO: We give you paid days off to give back because we want our workforce to be a force for good
- Commuter Benefits: Although much of our workforce is remote, when we do head into the office, we subsidize eco-friendly ways to get there
Company HQ
Financial District, San Francisco, CA
Leadership
Nicole Alvino
(Co-Founder, Chairwoman & CEO)Previously the founder and CEO of Dermalounge. They also worked at Enron Europe as an Analyst and Associate.
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