Head of Marketing, Tracksuit

• You're a builder at heart: You enjoy creating things from scratch and scaling what works. You don't wait for permission, you see an opportunity and go after it
• You're both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that
• You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement
• You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say
• You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos
• You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations
• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion
• Strong commercial acumen: and a deep understanding of how marketing drives business growth
• Experience developing marketing strategy: and translating it into successful execution
• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships
• Strong leadership potential: and the ability to influence across functions and levels of seniority
• Data-driven decision making: you use customer insight and market intelligence to inform your approach
• Don't tick every box? If you've got the right attitude and most of the experience, we'd still love to hear from you. Some of our best Trackstars didn't fit a traditional mould

Desirable

• As our Head of Marketing US, you'll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States
• While you'll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role
• We're looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch
• Own marketing outcomes for the US market
• Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact
• Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership
• Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs
• Balance short-term revenue goals with long-term brand building
• Represent the voice of the US market inside Tracksuit and influence company-wide priorities
• Build the Tracksuit brand in America
• Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders
• Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities
• Build relationships with influential marketers, agencies, partners, and ecosystem players
• Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market
• Lead marketing strategy and execution
• Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth
• Adapt global campaigns to maximise relevance and impact in the US market
• Lead regional marketing initiatives from strategy through execution and measurement
• Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels
• Partner closely with revenue teams
• Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes
• Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships
• Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions
• Build and scale the regional marketing function
• Establish the structure, systems, and operating rhythms required to scale marketing in the US
• Build business cases for additional resources when needed
• Hire, develop, and lead team members as the market grows
• Create repeatable frameworks and playbooks that can be leveraged across regions
• What success looks like:
• Tracksuit becomes a category defining brand in the US: You're building awareness, credibility, and preference among modern marketers. Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership
• The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth
• You're a trusted voice in the industry: You've built a strong network across customers, partners, agencies, media, and marketing communities. You're regularly representing Tracksuit at events, roundtables, webinars, and industry conversations
• Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market
• A scalable regional marketing function exists: You've built the systems, talent, and operating model required to scale