Performance Marketing Manager, MasterClass

• This is an ideal role for a seasoned performance marketer who wants to work with a tech-savvy team building best-in-class, scalable Meta campaigns with direct ties to company revenue
• Minimum 6+ years in Paid Marketing roles, across any channel
• Minimum 4+ years working with Meta Ads Manager
• Minimum 1 year managing a Performance Marketing Team
• Expert knowledge of self-serve ad platforms (Meta, Google Ads, Google 360 Suite, etc.) with insights into industry trends, bidding, targeting, creative, and platform best practices
• Experience collaborating with teams such as Creative, Data, Product Marketing, Brand Marketing, Growth, and Go-To-Market leaders
• Proven experience in a growth-oriented company, building and scaling new channels while achieving aggressive prospecting and acquisition goals
• Proficiency with A/B, Conversion Lift, and Incrementality testing; comfortable with regression analysis and advanced analytics techniques
• Regular experience presenting to VP and above stakeholders
• Excellent verbal and written communication skills, exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Comfort with learning new processes and suggesting improvements
• Extensive experience in pulling data and generating reports for strategic insights

Desirable

• This person will be responsible for the global performance, operations, and strategy of our Meta Platforms and for driving collaboration across teams and other channel leads within MasterClass
• Manage implementation, reporting, optimizations, budget allocation, and performance for Meta paid advertising
• Oversee daily operations of the Meta Platform, including settings, tracking, and troubleshooting within Meta Ads Manager
• Collaborate with MarTech and Engineering teams to refine and implement measurement solutions for Meta, including third-party partners like Media Mix Modeling
• Partner with senior team members and leadership to identify strategic opportunities and tests, presenting findings to executive leadership
• Build and manage media plans for Paid Media, working with the Creative team on new ad formats and messaging
• Lead creative sessions for major launches, collaborating with project managers, producers, and creative teams
• Lead the performance marketing team to optimize campaigns, fostering a collaborative environment and developing team skills
• Design and manage campaigns with marketing and data partners, refining structure, targeting, bid strategies, and optimizations
• Develop and leverage measurement strategies with the Data team to assess acquisition/retargeting campaign impacts
• Suggest technical improvements in ad and product layers to drive revenue growth
• Test and iterate on creative, targeting, and ad formats, including partnerships and influencers
• Stay updated on Meta trends and best practices, adjusting strategies for platform updates and algorithm changes