Senior Manager of Lifecycle Marketing, Ethos Life
$114-203k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$114-203k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- This role requires a strategic thinker with deep operational expertise, the ability to roll up their sleeves and jump into new challenges, and at least 8 years of experience in marketing
- 8+ years of progressive experience in marketing, with a proven track record of driving business growth
- 3+ years of experience in a leadership role, managing and developing marketing teams
- Experience working in a fast-paced startup environment with a bias for impact
- Analytical rigor and comfort with segmentation, testing, and performance optimization
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
- Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace
What the job involves
- We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing to lead our B2B marketing strategy across the full customer journey. You will be responsible for developing and executing innovative programs across multiple channels including email, SMS, in-product, social and events to drive conversions, enhance customer engagement, and maximize lifetime value for our suite of agent-focused insurance and fintech products
- You will manage and mentor a team of lifecycle marketers, drive high impact engagement strategies, and ensure effective execution of programs across channels. You will be a data-driven leader, leveraging experimentation and insights to create compelling experiences and optimize campaigns for maximum impact
- Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
- Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
- Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
- Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
- Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
- Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
- Create cohesive customer journeys that span awareness through retention
- Drive content, creative, and campaign execution in partnership with internal teams and external partners
- Partner with product marketing to translate positioning into channel ready programs
- Work cross functionally with Sales to support ABM, events, and field activation
- Identify opportunities to deepen engagement and move customers through the funnel
- Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness
- Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives
- Partner with analytics to design experiments, monitor performance, and surface insights
- Use qualitative and quantitative data to refine journeys and inform roadmap decisions
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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