Paid Media Manager, BlueVine
$101.1-121.3k
+ Bonus
2-3 days a week in office (Jersey City, NJ )
Accessible and modern financial services
Job no longer available
Accessible and modern financial services
501-1000 employees
Job no longer available
$101.1-121.3k
+ Bonus
2-3 days a week in office (Jersey City, NJ )
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- 5+ years of experience in a paid media role, with a focus on paid social, CTV, podcast, and/or streaming audio channels. Experience with offline channels is a plus
- Expertise in digital ad platforms, including Meta Ad Manager, Google/YouTube Ads, CTV/OTT platforms, audio/podcast platforms, LinkedIn Ads, and programmatic/DSPs
- Analytical thinker with the ability to present insights, performance analysis, and strategic recommendations to senior leadership
- Proactive and strategic mindset—asks thoughtful questions, actively optimizes campaigns, and brings fresh ideas to the table
- Strong communicator who engages with clarity and purpose, is proactive in collaboration, and is comfortable interacting at all levels of an organization
- Bachelor’s degree required; advanced degree preferred
- Experience in technology or financial services is a plus
What the job involves
- Bluevine is seeking an innovative, results-driven marketer to lead and scale our advertising campaigns across paid social, CTV/OTT, streaming audio, podcasts, and online video/display channels
- As the go-to expert in this space, this media manager will be responsible for planning, executing, managing, and optimizing multi-channel paid campaigns that drive both brand awareness and direct response outcomes
- The ideal candidate blends traditional media planning expertise with data-driven performance marketing strategies, ensuring campaigns are designed to meet evolving business priorities
- This is a hands-on, individual contributor role within the Growth Marketing Team, requiring close collaboration with cross-functional teams to maximize campaign impact while balancing efficiency, scale, and cost-effectiveness (CAC)
- Build multi-channel, integrated media plans including targeting, channel mix, messaging/creative, measurement strategy, and flighting
- Manage and optimize paid campaigns end-to-end, including launches, bid and budget strategies, and the adoption of new best practices
- Lead ongoing testing and optimization of creatives and content to enhance evergreen campaigns and support new product or campaign expansions
- Analyze campaign data, uncover trends, and make data-driven decisions to enhance performance and scalability
- Partner cross-functionally to assess performance insights, refine strategies, and leverage tactics across marketing channels to drive demand
- Regularly report on key metrics, providing actionable insights to stakeholders while aligning on goals and performance
- Ensure accurate tracking and attribution through data quality assurance (QA) and conversion measurement
Our take
Founded in 2013, BlueVine offers a suite of banking services for small and medium businesses (SMBs). BlueVine began as a small business lender, and have since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, BlueVine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
In 2021 BlueVine appointed Steve Allocca (PayPal, LendingClub, Wells Fargo) as COO. As a small business owner himself, and having worked on SMB-oriented projects at PayPal, his appointment is a smart move as BlueVine moves to net the flurry of new SMBs opening. The company is currently focused on developing its financing products and increasing the range of services available to its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company HQ
Centennial, Redwood City, CA
Leadership
Eyal Lifshitz
(CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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