Senior Marketing Associate, Magic Spoon
$80-110k
+ Equity + Bonus
Tues, Weds, Thursday in office
3 days a week in office (Tribeca, NY)
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$80-110k
+ Equity + Bonus
Tues, Weds, Thursday in office
3 days a week in office (Tribeca, NY)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 2-4 years of experience in performance or growth marketing, with demonstrated success in programmatic media and/or paid social
- Strong analytical skills and comfort working with data to drive decisions
- Experience managing agency relationships and external partners
- Excellent project management and organizational skills
- Strong written and verbal communication skills
- Interest in food, wellness, and DTC brands
- Bachelor's degree required
What the job involves
- We're looking for a talented Senior Marketing Associate to own our Paid YouTube and Endorsement marketing channels while developing broad marketing expertise under the mentorship of our Director of Marketing Strategy
- This is an exciting opportunity to drive growth through both established and emerging channels while building foundational marketing skills
- Own planning, execution, agency and budget management across Paid YouTube and Endorsement marketing channels
- Work closely with / Manage agency to execute, optimize, and conduct tests on YouTube ad campaigns
- Own day-to-day planning, execution, creative briefing, and agency management for Influencer (Podcast, YouTube creator, Instagram, TikTok) marketing channels
- Produce qualitative and quantitative analysis and insights on said the aforementioned channels, to surface insights and optimization opportunities
- Apprentice under the Director of Marketing Strategy to be a versatile, generalist marketer, capable of quickly taking on more responsibilities
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Insights
25% employee growth in 12 months
Company
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle