Senior Copywriter, Back Market

• 5+ years of related experience in a creative marketing or creative agency team
• Experience in translating complex briefs into outstanding copywriting and creative concepts
• Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
• Understanding and experience in creating integrated content across all marketing channels from digital, social media, and paid media
• Strong creative vision with an understanding of business objectives
• Experience with translating popular and consumer culture into effective marketing communications
• We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications

Desirable

• As a Senior Copywriter in our in-house creative team (the Studio), you will work closely with partners within and outside of the Studio to produce highly-creative, culturally-relevant copy that drives the brand and business forward
• Reporting to the Head of Global Copy, you will be part of a global team of copywriters dedicated to crafting exceptional brand storytelling that aligns with Back Market's tone of voice and business goals
• You will master and uphold our brand's global tone of voice, ensuring consistency no matter the channel, the audience, or the media placement
• Develop best-in-class copy that breaks through the slop, using humor; relatability; sharp cultural awareness and an intensely human voice to connect with people
• Protect and execute the brand tone of voice, no matter the medium
• Responsible for the execution of copy for their regional market, as well as their global copy “squad.”
• Deliver compelling and effective copy across multiple touchpoints, from a range including social media and above-the-line marketing (film, OOH) with an emphasis on video scripting for social platforms and social first copy, as well as to direct-to-consumer communications like banners, emails, push notifications—and bringing the same level of investment and execution to each
• Collaborate with the Back Market in-house studio team, including the in-house Social Team, Executive Creative Director, and design team, to support campaigns as well as day-to-day content
• Collaborate with cross-functional partners (especially within Marketing) to intake market-specific goals and insights and apply them in your copy
• Collaborate with Heads of Marketing to ensure that US marketing needs are met through creative
• Take the marketing data and objectives found in a brief and use them to guide the creation of exciting, compelling copy. You can trace your final draft — no matter how silly — back to the initial business goal outlined in any brief
• Help develop creative and copy direction for 360, 180, and 90 global campaigns and tailor them to the cultural specificities of the US market
• Collaborate with UX Content Designers to ensure the tone of voice stays on brand
• Intake, analyze, and execute against marketing data and insights to deliver successful copy in service of the business
• Onboard freelancers and maintain consistent communication with freelancers and creative agencies to Back Market tone of voice as necessary, including copy review