Growth Marketing Manager, ContactMonkey

• You have 3+ years of B2B SaaS marketing experience and don’t need to Google terms like TOFU or CTR
• You have the ability to work independently and be a self-starter with a desire to test new, out-of-the-box ideas
• Deep understanding of demand generation best practices, marketing automation tools (Hubspot), CRMs (Salesforce) and analytics platforms (Looker)
• You are experienced in launching and testing paid advertising for B2B
• You are a team player and work well with others
• You are able to join us in our Toronto office (3 days a week)

Desirable

• Join the Marketing team, where you’ll have the opportunity to own our paid channels and lifecycle marketing campaigns, helping us drive 40% growth in 2025
• This is a new role and we’re looking for someone who is eager to test new offers and channels that will help us stand out and hit our aggressive targets
• In this role, you’ll report to our Director of Marketing and join a lean team of ambitious marketers
• Manage the execution and budget of paid media campaigns across various platforms (Google, LinkedIn, G2, Meta, Bing, etc)
• Track, and improve paid ad conversion rates, with the goal of ensuring we maintain lead-to-opportunity conversion rate goals
• Work with our Director of Marketing to identify and test new channels including niche paid media (podcasts, newsletters, Reddit, communities), micro-influencer partnerships, and emerging platforms
• Have a data-driven approach to enable informed decisions while optimizing campaigns and improving effectiveness across all paid media channels
• Support the development and execution of multi-channel marketing campaigns (across email, social media, content marketing, direct mail) to drive conversions and pipeline
• Analyze all aspects of our marketing funnel, identify areas of improvement and implement strategies to capitalize on these opportunities
• Track, analyze and interpret relevant pipeline metrics. Focus on connecting marketing efforts to business results, specifically revenue, and not just top of funnel vanity metrics
• Own our marketing automation tools including HubSpot and Chili Piper. Know how to extract data from these platforms to make better marketing decisions
• Ensure data integrity and accuracy across marketing platforms, enabling marketing, sales, and leadership to confidently use data to drive insights and decision making
• Evaluate new tools and workflows that boost marketing efficiency and keep things running smoothly
• Manage email marketing program including automations and email nurtures, A/B testing when it makes sense, and support new BDR cadences in Salesloft
• Partner closely with the Sales teams to make sure lead hand off is smooth, monitor rep activity metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals