Growth Marketing Analyst, Formlabs
+ Equity
3-5 days a week in office (Somerville, MA)
High performance 3D Printers
Posted today
High performance 3D Printers
501-1000 employees
Posted today
+ Equity
3-5 days a week in office (Somerville, MA)
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
- Strong analytical or technical skills
- Strong ability to interpret data and translate insights into actionable marketing strategies
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
- A creative mindset with a passion for designing innovative customer campaigns
- A deep understanding of customer needs and a passion for creating exceptional experiences
- Strong bias for action and ability to execute quickly
- Strong curiosity about our customer base, product, and technology
- Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
What the job involves
- To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Growth Marketing Analyst to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies
- As the Growth Marketing Analyst, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value
- Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels
- Design programs for key stages of the customer journey
- Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
- Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement
- Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
- Test and optimize campaigns through A/B testing, data analysis, and customer feedback
Our take
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Company HQ
Ward Two, Somerville, MA
Leadership
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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