Social Media Manager, Wonderschool
Marketplace for child care
Open for applications
Marketplace for child care
101-200 employees
Open for applications
101-200 employees
Company mission
To empower early educators to build sustainable businesses that meet the unique needs of families across the nation.
Role
Who you are
- A passionate storyteller who can craft compelling narratives for different audiences
- An expert in Instagram & TikTok with a proven track record of growing brand presence
- A community builder who knows how to engage and inspire audiences authentically
- A data-driven marketer who understands how to track and optimize social media performance
Desirable
- 2+ years managing Instagram and TikTok for a brand, educator, or nonprofit
- Strong content creation skills (video editing, caption writing, trend-spotting)
- Experience with social media management tools (Later, Sprout Social, Hootsuite, etc.)
- Passion for education, childcare, and financial empowerment
What the job involves
- We’re looking for a Social Media Manager to grow and engage our audience on Instagram (primary) and TikTok (secondary)
- Develop and execute a high-quality content strategy for Instagram and TikTok that aligns with our mission
- Create engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) that speaks to our audience
- Curate and create content that inspires childcare providers to pursue high-quality childcare and financial freedom
- Develop parenting content that encourages and supports caregivers
- Craft messaging that empowers teachers to grow their income and career
- Stay on top of trends in neuroscience, early education, finance, and digital marketing to keep content relevant
- Foster an engaged community by actively responding to comments, DMs, and discussions
- Develop relationships with influencers, educators, and childcare advocates
- Identify and implement growth strategies to increase our followership, particularly among women aged 20-30
- Leverage UGC (user-generated content) and collaborations to expand brand reach
- Track and analyze performance metrics (engagement, reach, follower growth, etc.) to refine our strategy
- Conduct A/B tests to optimize content, hashtags, and posting times
- Provide monthly reports on key insights and strategic adjustments
- Job Type: Full-Time / Part-Time / Contract
Our take
Wonderschool is a digital platform that enables parents and families to identify and connect with programs and preschools for infants and toddlers. The app has a huge database of potential providers, and uses intelligent software to identify the best child care and microschools for children.
This is an important service, as there are problems at both ends of the pipeline. Educators and carers are often paid insufficiently, while many parents struggle to find suitable education programs for their children. Wonderschool promises to solve those problems, while also providing a bespoke service that ensures that children get the care that they really require.
The childcare management platform has been instrumental in improving the quality and accessibility of care to children, as well as increasing the salaries of childcare professionals. It is fast-growing and can expect to continue this way following series B funding that is being invested into scaling access to flexible care.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$25m
SERIES B
Aug 2018
$20m
SERIES A
Total funding: $49.1m
Company benefits
- Unlimited paid time off, paid holidays, and mental wellness days
- Hit the gym, relax, or de-stress using monthly stipends
- Remote - Work where you want, our team is distributed across the Americas
- Health - Up to 100% coverage for employee premiums and up to 80% for dependents
- Competitive parental leave policies for individuals after 6 months of employment
- Autonomy
Company HQ
Northwest Wilmington, Wilmington, DE
Leadership
Chris Bennett
(CEO)Earned a BSc in Economics from UPenn Wharton School. Private Equity Associate at Heitman. Co-founder and CEO of Soldsie. Co-founded Wonderschool in 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Wonderschool