Senior Account Based Marketing Manager, WEKA

• If you're a strategic builder who blends data with creativity and thrives in a fast-paced, high-growth environment, this is the role for you
• 8+ years of marketing experience in B2B enterprise technology industry, minimum 5 years account-based marketing (ABM) manager
• Proven ABM experience with 1:1 and 1:few account-based strategies and integrated marketing execution
• Proficient in sales and martech tools and ABM platforms, including Salesforce, Marketo, Tableau, Demandbase, Gong, Optimizely, and 6Sense
• Strong sales-centric approach with a deep understanding of how to create marketing that drives outbound efforts and earns sales adoption
• Strong collaboration skills, with the ability to work cross-functionally across organizational boundaries to build relationships to accomplish objectives
• Strategic and creative thinker with a talent for simplifying complex concepts, influencing stakeholders at all levels, and blending storytelling with data to drive informed, impactful marketing decisions
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset

Desirable

• WEKA is seeking a talented, data-driven Sr. Account-Based Marketing (ABM) Manager to partner closely with our Americas Strategic Accounts team.
• In this role, you will be responsible for developing and executing high-impact ABM programs that drive pipeline growth, accelerate deal velocity, and deepen customer relationships
• You’ll collaborate cross-functionally with sales, field marketing, and campaign/product marketing teams to align strategy with business goals
• Build & Execute ABM Campaigns: Develop and lead 1:1 and 1:few, full-funnel, multi-channel campaigns that drive deal acceleration, account growth, and cross-sell/upsell opportunities
• Create scalable frameworks and repeatable playbooks to support consistent, data-driven ABM execution within high-priority verticals like healthcare
• Sales Alignment: Collaborate closely with sales reps and leadership to gain deep account insight and deliver persona- and use case-driven messaging that drives engagement. Serve as the ABM lead for the Americas region in all strategic planning discussions
• Cross-Functional Collaboration: Work cross-functionally with field marketing, campaigns/product marketing, customer marketing, and sales to deliver seamless, end-to-end customer journeys aligned to business objectives
• Data-Driven Optimization: Define and track key performance indicators tied to business goals, analyze campaign performance and continuously refine strategies using data insights to improve impact and efficiency
• Experiential Marketing: Partner with field marketing to design high-touch, bespoke experiences for top strategic accounts—elevating in-market activations with 1:1 personalization and memorable engagements
• Innovation & Testing: Champion a culture of experimentation by testing new tactics, staying current with ABX trends, and bringing creative, bold ideas to life that redefine how we engage target accounts
• Budget Management: Own the ABM program budget, ensuring efficient spend, strong ROI, and alignment with regional and organizational priorities
• ABM Resource Hub: Build and maintain a centralized ABM Center of Excellence with self-serve tools, templates, and best practices to empower global marketing and sales teams