Senior Content Marketing Manager, Ecologi

• Experience leading and managing successful content teams and managing multichannel, cross-functional brand campaigns such as out-of-home and TV
• Strong cross-functional collaboration skills, with the ability to convince and motivate stakeholders at all levels
• Ability to operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver
• Proven track record of delivering exceptional industry-leading engagement resulting in audience growth; including on all social media platforms (Linkedin, Meta, YouTube etc)
• Experience managing large-scale budgets for campaigns
• Experience with developing/reporting on success metrics
• Great organisational skills, ability to juggle multiple projects at the same time as well as being reactive to climate news that needs quick reporting
• You’re a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity
• Data-driven and passionate about implementing change based on data
• Experience managing freelancers, external creatives and brand/creative agencies to deliver high-quality campaigns
• Extensive experience in sustainability and climate action (ideally the VCM)
• Solid expertise in B2B communications and B2B marketing channels
• Expertise using AI tools for content writing and planning
• Project Management experience
• Google Analytics experience
• Social Media reporting tools (such as Hubspot & Sprout Social)

Desirable

• As the Senior Content Marketing Manager at Ecologi, you’ll play a pivotal role in leading and evolving our content strategy as we scale our impact and move further upmarket in targeting larger enterprises
• This role is perfect for a hands-on strategic thinker and exceptional storyteller who understands how to engage larger organisations 250 FTE+ delivering high-quality content that positions Ecologi as a trusted industry partner and climate leader to senior sustainability professionals audiences, while aligning closely with our commercial and impact objectives and brand voice
• Working closely with our Marketing, Impact, Product and Commercial teams, you'll ensure our content directly supports business objectives and accurately reflects our climate expertise
• This role will help elevate existing marketing campaigns ensuring that all distribution channels are being leveraged, from traditional content marketing to innovative AI-powered social selling approaches that resonate with enterprise audiences
• Represent the Ecologi brand, our values and tone of voice ensuring our brand shines through consistently in everything we do
• Act as a subject matter expert in sustainability thought leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators
• Lead the weekly and monthly content planning cycle by collaborating with our two Designers in our Ecologi Creative Studio as well as inter-departmental stakeholders from our Commercial, Partnerships, Impact and Product teams
• Own and develop our content strategy, translating climate news and trends into impactful content with the wider teams that positions us as a leading climate action brand
• Drive the end-to-end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media posts
• Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels
• Work cross-functionally with multiple stakeholders and senior leadership to develop strategic partnerships, growth and enablement internally and externally
• Understand the Sustainability Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level
• Apply a solid understanding of B2B content performance specifically (and how it differs from B2C content performance) and report back success metrics frequently to the key stakeholders
• Managing and adhering to a yearly content and creative development budget, making effective decisions on resourcing and priorities
• Work alongside external copywriters, animators, AI tools and content creators ensuring best-in-class quality and adherence to our brand guidelines
• Possible future line management responsibilities for one Content Executive/Apprentice. This role already has the help of 0.4 of a FTE from an adjacent team in producing our templated social posts and helping with content distribution