Senior Marketing Operations Manager, Observe.AI
$160-175k
+ Equity
Contact center software
Be an early applicant
Contact center software
201-500 employees
Be an early applicant
$160-175k
+ Equity
201-500 employees
Company mission
To enable brands to enhance their customer experience, with the power of contact center AI.
Role
Who you are
- 6+ years of experience in marketing operations and/or revenue operations in SaaS or high-growth tech environments with expertise in top-of-funnel strategies for conversion and pipeline growth
- Knowledgeable in IT, sales, finance, marketing, and sales development integration
- Excellent communication skills with the ability to communicate and drive strategic priorities across multiple functions
- Proven ability to turn data into actionable business insights
- Skilled in translating business processes into clear documentation
- Strong hands-on experience with tools such as Salesforce CRM, Marketo, Outreach, ZoomInfo, 6Sense, etc. and lead lifecycle frameworks
- Proven ability to manage complex data and turn insights into business strategy
- Familiarity with attribution models, campaign tagging, and full-funnel analytics
- Experience driving stakeholder alignment and change management across Marketing, Sales, and Customer Success
- Highly analytical with a results-oriented, agile mindset
- Strong collaboration skills, with a proactive approach to problem-solving
- Strong operations and data analytical skills with an understanding of measuring ROI and funnel management
- Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities
What the job involves
- We’re building a category-defining company in contact center AI and are seeking a strategic and data-driven Senior Manager of Marketing Operations to own our marketing technology stack, enhance data strategies, develop insightful dashboards and reports to ultimately drive performance through actionable insights
- The Sr. Manager of Marketing Operations will support lead generation and pipeline target forecasting, align marketing KPIs with revenue goals, and drive process efficiencies. This role is essential to aligning marketing with revenue goals and accelerating pipeline generation across the funnel and will report directly to the VP of Demand Generation
- If you are interested in being a part of a high-impact, collaborative marketing team, supporting our rapid growth and operational excellence to scale Observe.AI’s revenue, while helping shape go-to-market strategy in the fast-evolving AI space, this role is for you
- Own and optimize the marketing funnel, from lead capture to pipeline acceleration, delivering data visualizations and performance reports
- Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance
- Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops to align with revenue goals
- Oversee and optimize the marketing tech stack (e.g., Salesforce, Marketo, 6sense, ZoomInfo), ensuring seamless integration and functionality
- Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analyzed and tracked
- Build and manage marketing automation workflows, lead scoring, and lifecycle tracking
- Partner with GTM teams to translate business needs into scalable marketing operations solutions
- Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency
- Develop and lead the Marketing Operations roadmap, prioritizing automation, process improvement, and data governance
Our take
Being stuck on the phone to customer service can be time-consuming and frustrating. Observe.AI aims to improve the experience with its Intelligent Workforce Platform. This transforms contact centers through AI by automating tasks and form filling, helping people find more information quicker.
Unconventionally, the company gained its footing by going directly to the call centres themselves, rather than the businesses they serve - providing valued call optimization tools to improve operatives' performance. It also supplies an analysis engine for cross-channel customer interactions, which enables users to find new revenue opportunities, employ effective coaching and improve quality assurance.
Observe.AI has raised huge amounts of funding, demonstrating the high levels of confidence in its market position and performance. A major technological and commercial partnership with Zoom, alongside the growing trend in businesses prioritising customer interactions, bodes well for the company's future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Sep 2020
$54m
SERIES B
Total funding: $223.2m
Company benefits
- Excellent medical, dental, and vision insurance options
- Flexible PTO
- Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Remote benefits including a daily meal stipend, WFH stipend, mobile & internet stipend to set you up for success in this remote environment
- Learning & Development fund to support you in your continuing education journey and professional development
- Fun events to build culture across the organization
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Swapnil Jain
(Co-Founder & CEO)Previously completed an internship in Software Engineering at Google and worked at Twitter for 3 years, first as Senior Software Engineer and then as Technical Team Lead.
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