Pay Per Click Account Director, Croud
12 month Fixed Term Contract
+ Annual performance bonus
3+ days a week in office
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
+ Annual performance bonus
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- We are looking for an experienced Paid Search professional with an agency background who is passionate about digital marketing and in particular PPC
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in Digital Marketing
- In-depth demonstrable experience in PPC advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Exceptional client service skills
- Highly organised and an ability to multi-task
- Impeccable attention to detail
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- Proven ability to negotiate
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills: managing direct reports, a motivator
- Extensive line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
- Clear passion for digital marketing and cross channel
What the job involves
- The overall purpose of this role is to support the Channel Head and Strategy Directors and lead the PPC Senior Account Managers, Managers and Executives in implementing PPC strategy for key clients
- You will be responsible for the management and delivery of PPC scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets
- You will lead the effective implementation of client Account Development Plans (ADPs) in order to achieve the client’s annual business objectives and targets. You will also be responsible for ensuring cross-channel workflows
- Client Services:
- Working with the Client Directors/Client Services team, provide senior leadership and strategic guidance to your client portfolio. Develop & maintain strong relationships across your client base
- Share knowledge, new platforms and industry developments with your key clients, keeping them abreast of upcoming changes - becoming a source of truth and an industry thought leader
- Identify & develop opportunities to grow revenue from key clients, whether through increased investment in PPC or wider cross-channel conversations
- Leadership/Management:
- Provide effective support to the PPC Management Team, maintaining standards, improving processes and streamlining delivery across the team
- Lead the delivery of PPC services in your team, ensuring a high quality of work that adheres to best practices and meets/exceeds client expectations
- Ensure all client revenues/P&L follow due process in the team
- Co-ordinate and delegate work amongst your team to ensure tasks are allocated effectively depending on skills and resources
- Manage your direct reports, including their development and training needs
- Commercial awareness and ownership of the commercial performance of your team and clients with a focus on costs, revenue and ways of working, to ensure profitable delivery for Croud
- PPC Delivery:
- Be at the forefront of PPC by keeping up to date with industry news, new platforms and technologies
- Help in new business preparation and attend sales pitches as and when required. Lead new business pitches and drive the strategy for them. Attend and deliver the pitch
- Lead and build required key client communications and deliverables eg. QBRs, campaign reviews and client meetings
- Working with key stakeholders (strategy & planning, client services, etc), align strategy and ensure client needs are met with other teams across the business
- Develop imaginative, innovative and effective ideas and process improvements for your clients/the wider PPC team
- Contribute to the development of Croud’s paid search proposition, positioning yourself as a key thought leader within the PPC team/wider business
- Key stakeholders:
- Direct Line Manager: PPC Strategy Director
- Direct Reports: PPC Sr Managers, PPC Managers, PPC Executives
- Key stakeholders: PPC Head of Channel, Client Strategy team, Planning team, CDDs
- Other stakeholders: Development Manager, Network Support Manager, Shrewsbury Operations Director, Head of Operational Process
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$39.6m
LATE VC
Total funding: $39.6m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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