PPC Specialist, Flash Pack
£38.4-43.4k
Plus stock options
Mid level
London
Remote from UK
More information about location
Social adventures for like-minded solo travellers
Job no longer available
Social adventures for like-minded solo travellers
101-200 employees
B2CTravelLifestyleWellbeing
Job no longer available
£38.4-43.4k
Plus stock options
Mid level
London
Remote from UK
More information about location
101-200 employees
B2CTravelLifestyleWellbeing
Company mission
To create one million meaningful friendships across the globe.
Role
Who you are
- The ideal candidate will have 3+ years’ previous experience launching and optimising campaigns in Google Ads, undertaking keyword research and identifying opportunities to expand campaigns, a deep understanding of the relationship between PPC and SEO, and the ability to create compelling ad copy that aligns with a brand's tone of voice
- Proven success managing PPC campaigns that contribute to business objectives in a fast-paced startup B2C environment
- An understanding of, and interest in, the travel industry and experience researching keywords to capitalise on any gaps, maximise efficiencies, and ensure we claim as much relevant space on SERPs as possible
- A drive to always achieve better results, and if you’re excited by the opportunity to join a culture focused on continuous testing, experimentation, and a relentless pursuit of improvement in our strategies
- A strong understanding of SEO principles and how they impact PPC strategies
- Proficiency in data analysis tools and reporting, and the ability to share concise and actionable insights and make informed decisions based on results
- Excellent communication and collaboration skills
- Great attention to detail
- Google Ads certification is a plus
What the job involves
- Reporting into the Performance Marketing Lead, we’re looking for a passionate and experienced PPC Specialist to play an important role in our success story and be a main contributor to our aim to drive 100% growth in 2024 through owning all PPC activity
- You want to work both autonomously and collaboratively, alongside a supportive and talented Growth squad and wider Marketing team, to drive real growth month-on-month
- You put the customer first, and use data and insights to constantly iterate and improve the way we market our products to new and existing customers
- You have a growth mindset, and want everything you do to set the benchmark
- Working closely alongside the Performance Marketing Lead, you’ll strategically manage Flash Pack’s PPC campaigns, continually innovating to maintain our position as a leader in the travel industry
- Your goal is not just to sustain a strong presence for relevant searches but to always push the boundaries, injecting creativity into our campaigns to make Flash Pack stand out
- Our current primary focus is on Google Ads, including YouTube and Demand Gen, and you’ll lead on the expansion into other PPC platforms this year
- Achieve key performance indicators (KPIs) and maximise Return on Ad Spend (ROAS) by keeping a close eye on campaigns and ensuring ongoing optimisations
- Test and iterate on ad creatives, ad assets, and landing pages to drive improvements
- Identify opportunities for new campaigns and for expanding our reach, by conducting comprehensive keyword research, to ensure our presence in relevant search spaces
- Write engaging and impactful ad copy that aligns with the brand's tone of voice, collaborating closely with our in-house copywriters so we continue to have consistency across all marketing touchpoints
- Close collaboration with the SEO function to ensure ongoing synergy between PPC and SEO strategies, and proactively leverage insights from our SEO efforts to inform and enhance PPC campaigns
- Analyse campaign performance data and regularly share valuable insights, learnings, and performance reports with the broader Marketing team and other stakeholders
- Use data-driven insights to make recommendations for campaign optimisations and to identify future opportunities for improvement
- Identify opportunities and align campaign objectives and messaging through collaborative efforts with cross-functional teams including Product, PR, Social, and Sales
- Stay informed about trends in the solo travel industry and proactively adjust strategies to align with emerging opportunities
- Stay updated on platform changes and embrace new features to incorporate them into campaign strategies, ensuring our approach remains innovative and effective
Application process
- Stage 1 - Chat with one of the talent team: this will be focused on fit with the role and business
- Stage 2 - CV walkthrough & case study with two of our Marketing team: this will be focused on your skill set, previous experience, and motivations for applying, and will allow us to discuss your approach to setting strategies and managing campaigns
- Stage 3 - Culture and values interview with two members of the wider Flash Pack team: this will be a chat around your approach to challenges, how you integrate the customer into your work, and how you work with the people around you
- Stage 4 - A final chat with one other person from Flash Pack: e.g. our CEO Radha, CPTO Morgan, or CFO Oli
Salary benchmarks
Our take
Flash Pack is a travel firm whose mission is to build new friendships through group travel for solo travellers. The founders are a couple who started discussing the business idea behind Flash Pack during their first date. Both of them realised that there was a gap in the market for a travel company that catered to people such as themselves.
Their target market is professionals with a growth mindset. Their trips are carefully designed to offer immersive and authentic experiences, distinguishing Flash Pack in a tourism market that is crowded with bland trips.
While the company took a hit during the pandemic, hitting pause on its adventures like many others - but it didn't stay down for long. Since relaunching, the company has seen even more success, with triple-digit year-on-year growth and a shelf full of awards to show for it. And with the solo travel market heating up fast, Flash Pack looks perfectly positioned to ride the next big wave.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (1 round)
Oct 2023
$6.2m
GROWTH EQUITY VC
Total funding: $6.2m
Company benefits
- Remote flexible: We are a remote flexible business with employees across the globe. Our regional teams get together about every 6-8 weeks for collaboration and social interaction, and we do all-team virtual socials every 4-6 weeks
- Flexible working hours: We know everyone works best differently so you can choose to work in a way that suits you and you team. all we ask is that you are available 3 hours of overlap per day with your core teams
- Transparent salary bandings with Growth opportunities: Our progression and compensation framework is completely transparent to our Flash Packers. We benchmark our salaries annually, and performance and compensation reviews take place bi-annually
- Stock Options: We believe everyone should share in the success of Flash Pack, so all employees get stock options after your first year of employment
- Matched Pension: We want you to feel prepared for the future, so we will match your pension up to 5% (UK employees only). In the US, our EOR partner matches contributions at a rate of 2% of earning per pay period
- Unlimited Mental Health & Wellbeing Support: Access to therapy and counseling services through Oliva are available to ensure you feel supported and enabled at all times
- Enhanced Parental Leave: No matter how your family gets started, you'll be supported here. We offer 15 weeks full pay if you're the primary caregiver & 4 weeks full pay if you're the secondary caregiver. Ask about our comprehensive offering
- Enhanced and Flexible Annual Leave: You'll get 25 days annual leave, plus your bank holidays. If you celebrate different holidays, you can use these days elsewhere! In addition, we close between Christmas and New Year. Plus, you'll get your birthday off every year, and an additional day leave for each year at Flash Pack (capped at 5 days). (Annual leave policies vary based on the country of employment)
- Work from abroad: Experience new cultures, meet inspiring people and fuel your creativity with the opportunity to work from abroad for 45 days of the year
- A diverse and inclusive team: We recognise and celebrate the diversity of our team and celebrate each and everyone one! We're led by a BAME female CEO and have employee groups such as our Neurospicies who help us make Flash Pack better each and every day! DEI&B is the golden threat that ties our culture together, weaving it through the every fiber of our ways of working, policies, benefits and code of conduct
- Flash Pack Adventure: Experience the magic of Flash Pack firsthand with the opportunity to travel and join one of our unforgettable adventures after your first year of employment
- Life-Change Care Plans: Our Care Plans focus on personalised accommodations, flexibility and understanding in order to provide the right level of support for each individual. This covers, but is not limited to life changes involving: miscarriage, pregnancy loss, IVF, menopause and gender transition
- Refer someone in: If you bring a new team member to the pack, you'll get a £1000 bonus!
Company values
- Customer, Team, Self: You seek what is best for Flash Pack before yourself or your group. Service is the foundation on which this business is built and we believe a culture that fosters non-ego, servant leadership is a truly differentiated advantage that can only be built on trust.
- Growth Mindset: We compete in a hyper-competitive industry where benchmarking against competitors is the norm. We’re looking for people who want to set the benchmark rather than celebrate incremental improvements over the competition
- Simplify, Focus, Execute: We value simplicity over complexity. We strive to ruthlessly prioritise. We say no to many things so we can focus on the things that are truly meaningful to us. Bias-to-action and avoid analysis-paralysis. Focus on great results rather than on process
- Humility: No A’holes please, this includes staff and customers. We bring together exceptional individuals but we optimise for the best team outcome. There is no individual bigger than the team and we don’t tolerate egotistical or selfish behaviour. Be self-critical, welcome feedback, continuously experiment and seek perspectives and solutions from outside the company
- Embrace the Adventure: Yes we stole this from Airbnb! To us this means embracing challenges, use feedback and learn from failures and mistakes rather than dwell on them. Be a curious and a continuous learner, focus on bettering oneself and your team rather than protecting oneself
Company HQ
London, UK
Articles
Leadership
Lee Thompson
(Co-Founder & CMO)Previously a Director at Lee Thompson Photography for 8 years.
Radha Vyas
(Co-Founder & CEO)Studied European Politics and Spanish at The University of Hull. Previously a Trustee at Childreach International for 2 years and a Director of Fundraising at Vyas Fundraising for 7 years.
Oliver Lee
(CFO)Oliver initially joined Flash Pack in 2019 as a Finance Manager, quickly becoming the Head of Finance and then the CFO in 2021. Prior to Flash Pack, they were a Manager of Transaction Services at Evelyn Partners, and a Senior Associate at Nexia International and SingerLewak.
Diversity, Equity & Inclusion at Flash Pack
Radha Vyas (CEO)
- We’re led by a BAME, female CEO and building a diverse and inclusive team is incredibly important to us. 33% of our team currently identify at BAME. As we rebuild Flash Pack post pandemic we’ll be focused on promoting self-education through our anti-racism and anti-sexism reading list and building diversity and inclusion into the company hiring, performance and progression framework. If you would like to talk to us about these efforts, or have suggestions for how we can do better, we would love to hear from you
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