Associate Product Manager, Roku
Ad Experiences
$150-200k
+ Equity
More information about location
4+ days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$150-200k
+ Equity
More information about location
4+ days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Analytical Rigor: Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions
- Customer Empathy: A strong focus on the user; an ability to advocate for experiences that don’t feel “interruptive” or “annoying.”
- Technical Curiosity: While you don’t need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked)
- Communication: Strong written and verbal skills—comfortable presenting a “mini-roadmap” or a post-launch analysis to stakeholders
- Experience: 0–2 years of experience in product management, digital marketing, or a technical field. Internships or projects in tech/advertising are a plus
- Education: Bachelor’s degree in a technical or business-related field (Computer Science, Engineering, or similar)
- Success Metrics (KPIs):
- Engagement Rate: How often users interact with the new formats
- Ad Quality Score: Maintaining a balance between high revenue and low user churn/complaints
- Velocity: On-time delivery of features within the sprint cycle
- Advertiser Adoption: The rate at which partners opt into using newly launched “interactive” units
What the job involves
- The Ad Experiences team is responsible for the intersection of revenue and viewer experience
- As an APM, you will help define how users interact with advertising across our ecosystem, whether through mobile apps, web interfaces, or video platforms
- You will work on the next generation of native and interactive ad formats that deliver value to advertisers while maintaining a high-quality user experience
- This is an early-career role designed for high-potential individuals who are eager to learn the technical complexities of ad tech while developing a keen product sense for consumer-facing features
- Feature Execution: Assist in the end-to-end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch
- Documentation & Specs: Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams
- Market Research: Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non-intrusive ad units
- Experimentation & Analytics: Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click-Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats
- Cross-Functional Coordination: Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance
- Product Quality (QA): Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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