Senior Community Director, HoYoverse
Genshin Impact
"Virtual world" game studio
Job no longer available
"Virtual world" game studio
1001+ employees
Job no longer available
1001+ employees
Company mission
To create immersive virtual world experiences for players around the world, and adhere to our goal of "Tech Otakus Save the World".
Role
Who you are
- 7+ years’ experience in community management, publishing, or social media marketing for large-scale global gaming communities
- Broad general knowledge of different regional community cultures; deep understanding of North American culture
- Familiar with the mechanics, algorithms and user attributes of mainstream social media landscape, including those of Facebook, YouTube, Twitter, Twitch, TikTok, Reddit, and Discord
- Rich vendor communication and stakeholder management experience, able to quickly coordinate multi-party resources and collaborate effectively
- Deep understanding of game mechanics and the needs of the development team. Keen follower of industry dynamics, capable of providing the team with the latest industry information
- Understanding of copywriting requirements and accurate vocabulary usage in order to optimize external communication announcements
- Vast experience in content management platform CMS, webpage production, SEO and event operations; can swiftly identify problems and make optimization suggestions
- Hold a certain level of art appreciation, image editing ability, technical programming and agile project management skills
- Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems
- Proficient in English, Mandarin Chinese a big plus
What the job involves
- Develop a player-first community strategy; own and drive the game’s short and long-term community strategy, translating strategy into action plans and setting clear goals for team members
- Manage regional social media content scheduling specifications and collaborate across regions to develop efficient workflows to achieve a consistently epic experience globally
- Manage global projects: Work with community project and creator teams to develop and manage best-in-class global community creator programs to achieve near-term game project goals while working toward long-term community goals
- Develop social media platforms: Stay at the forefront of a rapidly changing community ecosystem, bringing new forms of community experiences to teams and projects. Work with cross-functional teams (including but not limited to: distribution, product and external partnership teams) to develop programs that drive action toward achieving key community growth goals
- Establish effective feedback mechanisms: Work with platform moderators together to support and maintain a great community environment. Listen to community needs, anticipate risks and take swift actions so as to build two-way conversations and maintain a world-class feedback loop between the people playing the game and the people making the game
- Develop a community manual: Build and expand community knowledge base of what works and what doesn’t, with the aim to continuously improve the team and its operational capabilities
- Build and manage a team: Manage multi-person team across different regions; support team members develop strong communication skills and locate and address team weaknesses promptly, promoting those with excellent abilities
Our take
HoYoverse is the game studio behind such titles as "Genshin Impact" and "Honkai: Star Rail". It has found plenty of success so far by delivering what it calls "immersive virtual world experiences".
Besides its game products, the company has also launched a desktop software called "N0va Desktop", and a community forum known as "HoYoLAB". Through these, its players can further immerse themselves in the brand, fostering loyalty and repeat purchases.
With a staggering number of downloads, HoYoverse's titles are undeniably popular. The company's future looks promising. Its much-anticipated "Zenless Zone Zero" was released in July 2024 and quickly amassed millions in revenue across both mobile and console platforms.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Central Water Catchment, Singapore
Leadership
Forrest Wei Liu
(President & Co-Founder)Interned in Quality Assurance at Broadcom and completed The Digital Life Academy Summer 2011 programme. Graduate of the Georgia Institute of Technology and Shanghai Jiao Tong University.
Haoyu Cai
(CEO & Co-Founder)Graduate of Shanghai Jiao Tong University. Was the Production Director for the game "Honkai Gakuen" before founding HoYoverse.
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