Marketing Automation & Campaign Optimization Manager, Fivetran
$96.3-115.5k
+ RSU stock grants
Automated data movement platform
Job no longer available
Automated data movement platform
1001+ employees
Job no longer available
$96.3-115.5k
+ RSU stock grants
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- 3-5 years of Marketing Automation experience, especially creating complex email nurture programs (Marketo strongly preferred), experience with product led growth and activating product usage data a plus
- Understanding and real-world application of best-practices in email deliverability, segmentation, A/B testing, copy, cadences, attribution, and design
- Comfortable with HTML/CSS and template languages for dynamic content and personalization. Experience with Knak email builder a plus
- Understanding of B2B marketing analytics such as funnel/waterfall metrics, attribution reporting, and UTM tracking
- Solid comprehension of email regulatory compliance laws across global regions, including as they relate to preference center
- Interest in marketing automation and lifecycle marketing best practices, staying on top of the latest developments in marketing tactics and technology
- Experience creating reports, analyzing results, and providing recommendations to marketing stakeholders
What the job involves
- We’re looking for a Manager, Marketing Automation & Campaign Optimization to work closely with global Marketing, Customer and Product Marketing, and Marketing Operations teams to build and optimize lifecycle marketing programs in Marketo
- You will be a key contributor and subject matter expert in driving marketing engagement, conversion, adoption, usage, retention, and expansion
- This is a full-time position which can be remote or based out of our Denver CO, Oakland CA, Dublin Ireland office
- Build, manage and optimize cross-channel nurture programs for prospect engagement, trial and customer onboarding, retention and upsell
- Continuously test, monitor, and refine email and nurture programs to increase conversion and customer engagement
- Contribute insights and requirements for testing and experiments, execute tests and report on outcomes
- Own and manage email preferences center, email deployment calendar, optimize marketing communications and touchpoints while adhering to GDPR and other email privacy compliance rules
- Work closely with marketing stakeholders to drive email and program performance, and optimize the customer journey
- Build and maintain strong relationships to ensure alignment on goals, objectives, and prioritization. Regularly deliver updates to cross-company stakeholders
- As needed, contribute to day-to-day campaign operations; including email and newsletter sends, audience segmentation, webinar operations, and end-to-end lead flow management and analytics
- Stay current on industry trends, competitive landscape, and best practices in email marketing and product-led growth, informing and adapting our approach as needed
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
Salary benchmarks
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