Content Marketing Manager, Driftrock

• Design excellence: You have a strong eye for design and can create professional, on-brand graphics, presentations, and visual assets that stand out. You understand design principles like hierarchy, spacing, and colour theory
• Compelling copywriting: You can craft succinct, persuasive copy that conveys complex ideas simply. Whether it's a landing page, email sequence, or social post, your words drive action and resonate with our B2B automotive audience
• Presentation mastery: You can build beautiful, impactful presentations in Google Slides that help our Sales and Leadership teams tell compelling stories to customers and stakeholders
• Webflow proficiency: You can design website page mockups and bring them to life in Webflow, creating responsive, conversion-optimised pages without relying on developers
• Figma expertise: You can create high-fidelity mockups, graphics, and visual assets in Figma, collaborating effectively with the broader team on design projects
• AI-powered efficiency: You leverage AI tools strategically to accelerate content production, improve quality, and scale your output without sacrificing creativity or authenticity
• 3–6+ years in B2B SaaS product marketing, content marketing, or a combined role
• Strong writer across formats, short-form social to long-form guides to sales materials
• Proven ability to simplify complex technical products into clear, compelling narratives
• Comfortable using data and benchmarks to build credible, insight-led content
• A self-starter who can set priorities, work with autonomy, and deliver without hand-holding

Desirable

• We have strong positioning, a differentiated platform story, and growing proof points
• What we need now is someone to translate all of that into content and materials that build Driftrock’s authority in automotive marketing, support the sales team in winning deals, and grow our community of automotive marketing professionals
• This is the first dedicated content and product marketing hire at Driftrock
• You’ll work directly with the Commercial & Sales Team, with real latitude to shape how Driftrock tells its story externally and internally
• It’s the right role for someone who wants to own the function from day one
• In 2026 we’re focused on three things: Expanding into new international markets, building the tools that give automotive brands closed-loop visibility from ad spend to vehicle sale and growing our new products to enable automated sales qualification
• On the content and marketing side, we have clear positioning frameworks, a detailed messaging guide, and strong proof points, but no-one yet whose job it is to turn them into content that builds awareness, earns credibility, and supports the commercial team
• That’s what this role is for
• You’ll be coming in at a moment when the foundations are solid but the content machine doesn’t exist yet
• There’s a lot to build, and it will be yours to build
• Customer & market intelligence: Research and own Driftrock’s customer and market insights. Translate these into positioning, messaging, and content that spans the full buyer journey
• Go-to-market materials: Translate Driftrock’s platform capabilities into clear, compelling go-to-market materials, including sales decks, one-pagers, and pitch narratives, that enable the sales team to tell a consistent, differentiated story
• Thought leadership: Build and own Driftrock’s thought leadership programme, drawing on internal expertise, platform data, and the automotive industry landscape to produce webinars, guides, articles, and social content that grow brand authority in the automotive marketing space
• Market insight content: Partner with our data team to turn Driftrock’s platform benchmarks and industry data into original insight content, establishing Driftrock as the go-to authority on automotive lead generation, conversion rates, and campaign performance
• Case studies & proof: Partner with the Commercial Team and Customer Success to produce customer case studies, bringing stories to life in formats usable across sales, events, and digital
• Sales enablement: Own our sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides, ensuring the sales team can confidently position Driftrock against all alternatives
• Product launches: Own product marketing for new features and product launches, leading positioning, messaging, sales preparation, and launch content for new capabilities as the platform evolves