Customer Success Manager, Demandbase
Mid-Market
$82-120k
Go-To-Market engagement & marketing software
Job no longer available
Go-To-Market engagement & marketing software
501-1000 employees
Job no longer available
$82-120k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Critical to success is a passion for urgency and promptly resolving customer issues, ensuring customers quickly realize maximum value from Demandbase solutions
- 5+ years of relevant work experience in a strategic account management position supporting SaaS customers
- Proven success in upsell and cross-sell environments
- Experience building and coordinating internal teams and resources
- Deep Marketing Automation and/or CRM and/or Content Management Systems/ Analytics experience
- Web 2.0 savvy
- Proven experience in managing technical intangible project implementations
- Experience helping customers identify gaps in business processes and workflow
- Proven success aligning successful solutions, as well as gathering and demonstrating ROI data
What the job involves
- The Demandbase Mid-Market Customer Success Manager (CSM) is responsible for growing, supporting, and renewing customer adoption of Demandbase solutions
- This is accomplished by partnering with the client to achieve their objectives, driving customer adoption, accelerating time to live, time to value, and providing B2B digital business expertise
- The CSM must be comfortable consulting, and negotiating with Director, C, and VP-level executives and possess a solid foundation and understanding of their business objectives
- The CSM will articulate value and demonstrate how Demandbase solutions will enable our customers to achieve these objectives
- The CSM will inspire and guide customers toward adopting the Demandbase platform
- The CSM must build strong relationships with clients and become a trusted advisor
- The CSM must possess a strong understanding of digital/online marketing and associated technologies, including Marketing Automation, Content Management Systems, Analytics, and CRM, as well as strong account management and renewal ownership expertise
- Act as the primary point of contact throughout the customer lifecycle
- Drive adoption of the Demandbase Platform, measured through platform usage
- Onboard new customers
- Achieve customer goals by providing proactive ABM best practices, strategies, and use cases
- Propose creative solutions to client’s executive sponsors such that critical success issues are proactively addressed
- Identify growth opportunities within the client base and work with new business teammates to achieve growth goals
- Command credibility with senior marketing executives
- Possess a comprehensive understanding of Demandbase products and services
- Possess strong presentation, verbal, and written communication skills
- Build and maintain strong relationships with multiple contacts within the assigned customer base
- Project manage client initiatives – both internally and externally
- Resolve customer issues
- Advocate for customers internally at Demandbase
- Maintain expertise on industry trends/practices and competitive landscape
- Develop customer stories, case studies, and client references
- Other duties as assigned
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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