Lifecycle Marketing Manager, Zocdoc
$120-170k
2+ days a week in office (Soho, New York)
API connecting patients to doctors
Open for applications
API connecting patients to doctors
1001+ employees
Open for applications
$120-170k
2+ days a week in office (Soho, New York)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Love turning data and insights into creative marketing campaigns that drive measurable growth
- Enjoy rolling up your sleeves to build, test, and optimize campaigns across channels — especially email
- Are a strategic thinker who’s excited by the challenge of shaping acquisition and onboarding journeys from the ground up
- Thrive in cross-functional environments and enjoy partnering with product, content, and sales teams to bring ideas to life
- Motivated by impact and energized by a fast-paced, growth-focused team
- 4-7 years experience in B2B email marketing strategy, production and end-to-end campaign management. Bonus for experience in other channels such as website, SMS, push notifications or paid digital
- Familiarity with CRM systems such as Salesforce or Hubspot
- Proven ability to develop and execute high-impact marketing strategies that fuel customer growth. Practical sense for balancing nurture and activation
- Creative and scrappy problem solver, with demonstrated ability to think strategically and analytically
- Data-minded and results-oriented — comfortable pulling performance reports and using insights to optimize
- Hands-on experience with marketing automation platforms (e.g., Braze, Marketo), including familiarity with personalization techniques, A/B testing, and sophisticated segmentation strategies
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Excellent cross-functional collaboration and stakeholder management skills and track record
- Ability to simultaneously manage multiple projects and prioritize appropriately
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations
What the job involves
- As a Lifecycle Marketing Manager you’ll play a meaningful role in shaping how healthcare providers discover, choose, and succeed with Zocdoc through thoughtful, data-driven campaigns that drive growth and long-term engagement
- Driving brand awareness and pipeline growth through sophisticated marketing campaigns, including email, digital nurtures, personalized landing pages, social media, content marketing, webinars and event promotion
- Evolving materials to address specific partner value propositions, use cases, and pain points. Continuously adjust based on ongoing feedback, testing and market insights
- Designing and executing onboarding journeys that educate new customers on key product features, drive early engagement, and reduce time to value
- Partnering with stakeholders in Product, Product Marketing and ABM Marketing to understand roadmaps and recommend initiatives supporting their goals
- Optimizing database quality & segmentation to drive more personalized & actionable campaigns
- Owning and growing Zocdoc’s Invite Program to drive referrals of new practices by leveraging the satisfaction and advocacy of existing customers
- Defining, owning, and reporting on growth KPIs, demonstrating clear impact on generating Marketing Qualified Leads, Inbounds and New Client Activations. Continuously refine campaigns to drive better results
- Regularly analyze campaign performance and user behavior to generate insights, communicate results, and deliver strategic recommendations to marketing leadership and stakeholders across the business
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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